A 24 page newspaper-style new product supplement is being given away FREE with Amateur Photographer April 7th. Called The Informer the supplement is stuffed with unqiue and in-depth news information from the latest product launches.

The Amateur Photographer technical and news teams visited Focus On Imaging in Birmingham and PMA (Photo Marketing Association) in Las Vegas, Nevada. At these two crucial photo industry shows the teams got to meet and interview many top industry insiders, engineers and designers who were able to answer questions posed by AP and the members of the Amateur Photographer on-line forum.

The team asked why, when, how and what?s next? And the answers are all in this exceptional Informer supplement.

The AP Informer Team

What you will find inside:

Do actions speak louder than words? If the Sony Alpha models don?t mean anything why has Sony gone to so much trouble to cover them in clues? What?s to become of Samsung and Pentax after the GX10 and K10D? And did Pentax do the dirty over the wireless flash update? Nikon explains itself to D40 and D80 owners ? you?ve nothing to be upset about it seems. What will SanDisk, Kingston, Lexar and Co do now the bottom has fallen out of the flash memory market? Find out about Tamron?s new 3D optical Vibration Compensation system in its forthcoming Superzoom, and what?s changed about the Sigma DP1 APS-C compact digital camera. Microtek has some new film holders for its 48bit 35mm, medium format, 5×4 and 10×8 film scanner, and the Pentax medium format digital SLR has been given even more pixels. Nikon clarifies it position on Full Frame Sensors, while Sony?s compact camera division concentrates on the numbers game with 15x zoom lenses and 12 million pixel sensors. Canon?s Japanese engineers explain how they achieved 10fps in the 10 million pixel EOS 1D mark lll DSLR, and how LiveView works, while Hewlett Packard shows new 96bit scanning technology. Samsung, Sony and JOBO track where you have been with new GPS camera systems, LensBaby bends the meaning of medium format quality and Novoflex shows they still have balls (and sockets). Nokia puts maps on its speaking cameras and plans to kill standalone digital compacts, while Vivitar comes back to life in orange, and Tokina actually launches a lens. Casio is told to pull its finger out, Fuji plans to build bridges and Sigma looks into the distance with a 200-500mm f/2.8 zoom. Rolleiflex gets long-lens?d too with a portrait TLR to go with its new digital SLR, Tiffen turns day into night with new glass and software filters, and sensor maker Micron explains why we all need 8 million pixel phones with multiple exposure modes. Ilford glosses over A3 printing, Harman says ?don?t? miss the bus?, Kodak simplifies single-use and DxO turns back the clock to make your digital images look like you shot them on film. Leica applies firmware first-aid to M8 users, with more treatment planned for Easter, Panasonic aims down the High Street for its next DSLR, and ZigView plans to keep our cameras on the level. There?s a helicopter for shooting from above, a stick for shooting yourself and a bag for shooting underwater.

And what?s more, my son, there?s software to be won.