The overall value of the photography sector dropped 13.7%, compared to the same month last year.

‘All product categories within the photo sector declined month on month,’ states GfK Retail Imaging UK in its latest market report.

‘The biggest fallers in terms of value lost were digital cameras and memory cards, which fell 16% and 14% respectively compared to May last year.’

In April, however, UK sales dropped 18% and each of the previous three months saw a 21% decline.

And the imaging market outperformed the rest of the consumer electronics sector which dropped 16.8% in May.

Over the first five months of this year, UK photo sales declined 18.3% compared to January-May 2012.

Online photo sales rose 11.8% in May.