In a statement sent to Amateur Photographer, Jessops said: ‘Regrettably, the decision has been taken to close the Hereford store.

‘We are working closely with affected employees and will redeploy them in other parts of the business where possible.’

The move is part of Jessops’ policy of reviewing the profitability of stores as their leases come up for renewal, and then deciding whether to close them.

The chain also has a programme of relocating and revamping some shops.

‘The lease for our Hereford store has expired and it is unfortunate the store no longer meets the profitability criteria.’

The statement adds: ‘The high street will continue to play an important role in Jessops’ multi-channel offer and with 24 store developments in 2012, including five Centres of Excellence stores, our store programme throughout 2012 has matched our activity in 2011.

‘This programme demonstrates our continual commitment to delivering choice, knowledge and service in Jessops stores on the high street.’

Earlier this week, Jessops announced that it has relocated its shop in Bury St Edmunds, to include a new ‘customer-friendly’ layout.

The store is located at The Arc Shopping Centre, Bury St Edmunds, Suffolk IP33 3DG.

It has also recently refurbished its branch in Redditch, Worcestershire.