The shop, at Gallowtree Gate, will open next Monday featuring Jessops’ ‘shop-in-shop’ design that allows customers to browse the store by brand.

Boasting a customer-friendly layout, and a large format printer for poster-size images, the shop will also run photo training courses through the Jessops Academy, with prices starting at £119.

The store will house a portrait studio where visitors can have their photo taken by a ‘Jessops photographer’ from £7.99.

The location of the new Centre of Excellence holds particular significance for Jessops because Leicester is where the company was formed in 1935.

Marketing director Sean Emmett said: ‘This new Centre of Excellence store is an exciting venture for Jessops as it is the roots of our heritage.’

A Jessops spokesperson explained that the store is moving from Granby Street to Gallowtree Gate as the new location has a higher footfall – providing access to more customers.

Jessops opened its first Centre of Excellence in Birmingham in April 2011.