Jessops reports sales growth

First-half results released this morning by photographic retailer Jessops show an increase in sales of 3.6% compared to the same period (to July 17th) in 2010. CEO Trevor Moore says in the report that the company?s online sales have ?more than doubled? since the second half of last year, with a ?high level? of online customers choosing to collect their internet orders in person from a high-street store.

While the figures fall slightly short of national retail sales growth across the board, which according to the Office for National Statistics stood at 4% from June 2010 to June 2011, the positive growth is encouraging news in photo retailing, where year-on-year sales fell by as much as 6% for April this year.

Moore cites the company?s store refurbishment programme as a major factor in the positive position, stating that the 46 redesigned stores delivered an average sales increase of 30%.

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