Jessops says its staff will show customers key camera features and compare them with rival models at its new Centre of Excellence due to open in Edinburgh on Thursday.

The refurbished shop will be the chain?s third Centre of Excellence, joining stores in Manchester and Birmingham.

It promises a new ?customer-friendly layout? where visitors will be encouraged to trial new kit.

?This next level of interactivity means customers can easily compare the performance of comparative cameras with this refreshing hands-on approach,? claimed Jessops in a statement.

Services will include a 25-minute photo printing service, and a large-format printer, in-store, for posters and canvases.

CEO Trevor Moore (pictured) said: ?Once customers see how dedicated we are to photography, and the level of service we are providing, it will give them the confidence to make that all important purchase.?