The British Airways London Eye has launched an online photography competition – open to professionals and enthusiasts – to celebrate its 25 millionth visitor.

Organisers say the public can upload their photographs of the London Eye ? as well as images shot from the Eye ? to The website is expected to go ‘live’ later today.

Judges will select 12 finalists to receive ?exclusive? London Eye prizes. The overall winner will receive a year-long pass to all Tussauds group attractions, photography equipment and the winning picture will go on show at the London Eye ticket office.

?Whether it is panoramic views of the dramatic capital city skyline, scenes of the sun setting behind the capsules, or close-up shots of the spoke cables – so critical to the construction of the modern icon – everyone?s personal visual interpretation of the famous landmark is welcomed as it celebrates 25 million visitors,? said a spokesman.

Though organisers are keen for the public to be involved, the rule for those using professional or semi-professional equipment ? including tripods – remains. This is this largely to avoid congestion in the area in front of the Eye.

As reported in AP?s issue dated 16 December 2006, photographers using ?professional? or ?semi-professional? equipment must contact the British Airways London Eye press office at least two days before they intend to take photos.

This rule applies to enthusiasts taking commercial and/or non-commercial shots with or without a tripod. They should email the London Eye press office at or call 0870 220 2777 (open Monday to Friday).

Picture credit: Chris Cheesman