Aimed at professional photographers and enthusiasts, London Imaging Live 2014 is billed as a not-for-profit showcase for ‘the entire imaging industry’ by its organisers, Life Media Group.

In a letter, potential exhibitors are told that wildlife, fashion, sport, studio and photojournalism will be key to the four-day event which takes place at the ExCeL centre, Royal Victoria Dock, London E16.

It is expected to feature seminar-based discussions, interactive live shows and ‘inspirational presentations’.

The move follows the recent announcement of ‘The Photography Show’, an event organised by Future Publishing which is set to take place at the Birmingham NEC from 1-4 March 2014.

Both events come in the wake of the now-discontinued Focus on Imaging show which was axed after 24 years in Birmingham. Focus was run by a separate party.

The letter adds: ‘London is suited to better serve the imaging industry and visitors alike. We believe that a UK event in the capital will open the door to a larger number of consumer and pro image-makers from London and the rest of the UK.

‘Not to mention the greater convenience and appeal for overseas visitors and logistics for most exhibitors.’

Organisers say that, although Focus attracted many visitors from the Midlands, a much smaller number travelled from London and the South.

London Imaging Live 2014 organisers have pledged to plough any profit from their event to creative, visual arts-based projects in the UK.

Life Media Group publishes photographic trade magazine, Pixel.