Olympus has announced that a new, Four Thirds-based, 12.3-million-pixel digital SLR called the E-30 will go on sale in mid-January.

Positioned between the enthusiast-level E-520 and high-end E-3 cameras, features will include a top shutter speed of 1/8000sec and a burst rate of five frames per second.

The E-30 camera is also expected to include a high-speed 11-point AF system and built-in image stabilisation claimed to deliver the equivalent of up to 5EV of effective compensation.

Also on board are six ?Art Filters?, for creation of effects such as ?Grainy Film? and ?Pinhole?. The latter aims to reduce peripheral brightness to simulate the effects of a pinhole camera.

The E-30 also incorporates nine different aspect ratios to individualise the framing of scenes, with the chosen framing viewable on the camera?s Live View monitor.

These include 16:9, 7:5 and 6:6 formats.

Olympus has also announced a new 14-54mm f/2.8-3.5 Four Thirds lens with ‘High-Speed Imager AF’, designed to allow photographers to preview the effects of the E-30?s Art Filter effects in ?real time? on the camera?s Live View screen.

Prices have yet to be announced.

Olympus E-30Olympus E-30Olympus

See the next page for key features, as supplied today by Olympus UK

Below are the key features, as supplied today by Olympus UK:



·       Art Filters, Multiple Exposure, Wireless Flash*, Multi-Aspect

·       Comfortable Live View thanks to high-speed contrast AF

·       Free-angle 2.7?/6.9cm HyperCrystal II LCD

Image Quality

·       Newly developed 12.3 Megapixel Live MOS Sensor  

·       TruePic III+ processor for ideal colour reproduction and low noise

·       Built-in IS with max. 5 EV steps efficiency


·       High-speed 11-point fully-biaxial AF performance

·       Max. 5fps

·       1/8000th sec. high speed shutter & 1/250th sec. flash synchronisation


Additional features of the Olympus E-30:

·      Multiple-exposure function with LCD monitor display of current view superimposed on top of previously captured image 

·      Auto gradation adjustment to prevent blown highlights and blocked-in shadows

·      Face & Background Control for beautifully balanced exposures of foreground subjects and background scenery

·      Perfect Shot Preview to enable comparison of the results of various settings adjustments before actual shooting

·      Reliable Supersonic Wave Filter dust reduction system

·      Built-in flash with commander function for wireless off-camera flash synchronisation

·      Large optical viewfinder with approx 98% field of view and approx 1.02x magnification

·      Shooting information displayed via top-mounted LCD panel and Super Control Panel LCD monitor display for superior visibility and operating ease

·      High-precision, 49-zone metering system

·      Easy activation of shooting functions via sample image selection

·      Versatile bracketing functions for ISO, white balance, exposure, and flash

·      Lightbox view with enlargement function for easy side-by-side comparison of images

·      Based on the Four Thirds Standard

·      Ergonomic design of body, control buttons and GUI for easy operation

·      AE/AF lock functionality for individual customisation

·      Second display for Super Control Panel

·      ISO 100-3200 for wide-ranging sensitivity

·      Built-in flash (GN13) and wireless flash control directly from the camera body

·      Wireless flash control in up to 3 groups (separate press release available for Olympus FL-50R and FL-36R flash units)

·      Hi-Speed USB 2.0 interface

·      High-speed data writing and lossless RAW compression for quick processing

·      Simultaneous writing of RAW and JPEG

·      27 shooting modes (5 Exposure Modes, 5 Creative Modes, 11 Scene Select Modes, 6 Art Filters)

·      Wide dynamic range in highly lit areas

·      Dual memory slot for CompactFlash and xD-Picture Cards (incl. support for UDMA High-Speed CF cards and Microdrive)


The Olympus E-30 is available in the following configurations:


·         Olympus E-30 body only

·         E-30 body with ZUIKO DIGITAL ED 12-60mm 1:2.8-4.0 lens

·         E-30 body with ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II lens

·         E-30 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens




Art Filters

Enables special artistic effects to be created directly in the camera. The following Art Filters are available in the Olympus E-30:

Pop Art: Enhances colours, making them stronger and more vivid to create high-impact pictures that express the happy, light-hearted feeling of the pop art style.

Soft Focus: Creates a soft tone which gives pictures an ethereal, otherworldly atmosphere. It renders pictures as though they were veiled in heavenly light, without obscuring details such as the hair or flower petals.

Pale & Light Colour: The foreground is enclosed in flat, gentle light ? similar to a flashback scene in a film ? creating a sense of déjà vu.

Light Tone: Creates a picture with a gentle feel to it, similar to one taken under artificial lighting. Both the shade and highlight areas are rendered very softly to provide a sophisticated atmosphere.

Grainy Film: This effect recreates the feeling of reality evoked by grainy, high-contrast monochrome pictures. The strong presence and dramatic atmosphere make the subject stand out impressively.

Pin Hole: Reduces the peripheral brightness like an image seen through a pinhole. Added to this is a unique colour tone that results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.


Built-in image stabiliser

A type of image stabiliser that is built directly into the camera. This enables the photo-enhancing effects of image stabilisation to be enjoyed irrespective of the attached lens. In Olympus E-System cameras with built-in image stabilisation, a gyro sensor detects the precise direction of the shake. Using the on-board SWD, the shake is then compensated for by shifting the image sensor according to the movement data. For quick response at long focal lengths, cameras are equipped with two dedicated microprocessors: one to control the two supersonic motors that shift the unit vertically and horizontally, and one to provide high-precision control.


Face Detection Technology

A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that?s sharp in the right places and ideally exposed.


High Speed Live MOS Sensor

A high-performance image sensor that enables Live View capabilities and fast sequential shooting for D-SLR cameras. It combines the advanced specifications of a Full Frame Transfer (FFT) CCD with the low power requirement of a CMOS. Photodiodes are deeply embedded in the sensor to suppress image noise. The faithful reproduction of subject details with rich tones and natural, vibrant colours characterise this type of sensor.  



A high-grade, fully-transmissive technology used in LCDs, which employs an additional layer at the bottom of the LCD to reflect light from external light sources. This enhances the brightness of the LCD, so even in direct sunlight images are displayed sharply and with improved contrast compared to that of conventional displays. Also, it provides for particularly wide viewing angles without glare or shadow, so images can be framed from a variety of angles and viewed by several people at once.


Level Gauge

The Level Gauge functions like a level used in construction ? it helps ensure that pictures are straight and even. The built-in dual axis sensor detects the levels in roll and pitch. The level gauge is displayed in the viewfinder, on the Control Panel and on the rear LCD.


Live View

Provides an alternative to framing shots through the viewfinder on a digital SLR camera. The image sent through the lens to the image sensor is displayed directly on the camera?s LCD. Whereas most compact digital cameras have been equipped with Live View functionality for many years, this feature has only recently become available on D-SLRs. The world?s first D-SLR to feature continuous Live View capabilities was the Olympus E-330.


Multi Aspect

The E-30 lets photographers choose from nine different aspect ratios that enable individualised framing of scenes. These provide a new means of adding expression to shots and the selected ratio can be seen directly on the camera?s LCD. The available aspect ratios include: 16:9, 3:2, 7:5, 4:3, 5:4, 6:5, 7:6, 7:5 and 6:6.


Multi Exposure

Multiple exposures are possible with the E-30 in both Live View and viewfinder shooting. In Live View shooting, previously shot RAW data is used as the base image and the final photo can be monitored by overlapping the image to be added on the LCD. Up to four images can be superimposed in a single multiple exposure sequence.


RC Wireless Flash Control

The user can control wireless flash units remotely ? eliminating the need for extra cables ? by using the built-in flash as the system?s master unit. Control options include the ability to independently regulate flash mode and compensation settings for up to three groups of flashes, four channel settings to avoid interference as well as a wide range of brightness levels.


Shadow Adjustment Technology

A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g. a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture.


Supersonic Wave Filter

Dust entering digital SLRs, for example during lens changes, can cause damage to photos ? unless it is removed. With the Supersonic Wave Filter, the potential for dust to ruin photos is eliminated. A transparent filter is located between the camera?s shutter and sensor. It makes sure no dust is able to land on the sensor. Instead, the particles settle on the filter and are then shaken off by a series of ultrasonic vibrations generated by the filter when activated. Olympus was the first manufacturer to incorporate dust protection in D-SLRs.


TruePic III+ image processor

Olympus? latest-generation image processing engine. It automatically enhances important aspects of image quality including: colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds. Furthermore, it supports Art Filters to enable unprecedented creative expression.