Pentax 645DPentax DSLR cameras have returned to Jessops two years after Britain’s largest photographic retailer shocked photographers by dropping the historic brand from shelves nationwide.

In 2009 we revealed that the high-street camera chain had axed all Pentax-branded cameras from its range of products, spelling the loss of a brand with a history stretching back to 1919.

The move followed a top-level management review to establish which camera brands met customer needs at the ‘best prices’.

Back then Pentax failed the test. But now it seems the company is back in favour with Jessops bosses and the line-up includes Pentax’s 645D medium format DSLR.

?Jessops are pleased to be stocking the latest range of Pentax DSLRs in a number of our top stores,? a spokeswoman for the Leicester-based firm said today.

?Pentax?s latest DSLRs are delivering award-winning quality, combined with technology developments, that offer the customer a great value-for-money option at all levels, from entry to advanced.

?Jessops aims to provide our customers the best choice in the market backed by knowledgeable staff to advise each customer on the best purchase for their needs.

?We feel the latest Pentax range enhances our current offer and services.?

Last month Pentax returned to the Focus on Imaging show in Birmingham for the first time in six years, as it pledged to provide camera gear for all photographers, and celebrated a successful year.


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