Pentax cameras and accessories are now available to buy at a new, online, Pentax store.

The website – at – is part of a Pentax Europe strategy to give customers access to a ‘wider range’ of camera gear than is currently available in UK shops.

General manager Jonathan Martin added: ‘Our retail partners provide us with fantastic exposure to the general market and keep pricing competitive for consumers with the more mainstream products.

‘The online store will ensure that a broader portfolio of products, particularly accessories, is available than our partners have the capacity to carry.’

Kit will be sold online at ‘retail prices’, according to Pentax.