The 24-year-old, who was also a fashion blogger, worked at an e-commerce company based near Gainsborough.
Carly is reported to have died from a grenade attack at her hotel, having escaped the initial shootings on tourists by Seifeddine Rezgui in Sousse on Friday, according to the Daily Mirror.
Carly had reportedly been travelling with her fiancé Liam Moore who survived the onslaught that left 38 people dead. According to the Lincolnshire Echo, Carly became engaged to Liam in December.
A message posted on Fizzco’s website says, ‘It is with the deepest regret and sadness that Fizzco have lost the extremely talented and beautiful Carly Lovett in the atrocities in Tunisia. We send our condolences to Liam and both families at this awful time.’
According to her LinkedIn page, Carly photographed new products at Fizzco and produced images that were published on marketing flyers, as well as in magazines and on e-flyers.
Carly studied at the University of Lincoln where she graduated in 2013 with a first-class honours degree in Product Design.