Consumers will get the chance to get their hands on the new Olympus E-P1 – and see legendary photographer David Bailey – at a free event in Jessops flagship London store on Thursday.

‘It is a great opportunity for both journalists and consumers to get up-close-and-personal with the new retro camera that has been reborn for the new millennium,’ said a Jessops spokeswoman.

The ‘exclusive’ launch event will take place at Jessops in New Oxford Street from 6pm on 25 June.

‘It is open to all customers, and Jessops will be giving away a free Cross pen worth £300 to the first 50 pre-orders,’ added the chain.

There are due to be further previews on Saturday 27 June at Jessops stores in Cardiff, Birmingham, Bristol and Glasgow.


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