Photographers have been set an unusual assignment – to design the ‘ultimate’ camera bag in a competition that boasts a Canon EOS 5D Mark II DSLR as top prize.

A team of professional photographers will join the head of R&D at bag maker Kata, the organiser of the competition, to select the best design.

‘At Kata we know a photographer’s bag is the keeper of his or her most precious kit, making it not just important but a highly personal choice,’ said the firm’s product manager Andy Bennett. ‘We know there’s no one perfect bag, because everyone’s different, which is why we try to create as many unique, specifically tailored designs as we can.

‘With the dream bag competition we’re going one step further and giving one lucky photographer the chance to own the Holy Grail of bags – one that they have designed themselves.’

The winner will be presented with their newly designed bag, set to contain around £3,000 worth of kit including a Canon EOS 5D Mark II, Canon lenses and a Gitzo Traveler tripod.

For details visit or call 01293 583300.

The closing date is 1 March 2010.