It costs £80 for a two-day loan of the full-frame camera, an amount that Leica says it will refund if the user decides to buy a Leica M.
Lens-wise, photographers can choose from either a Summicron-M 35mm f/2 ‘classic reportage’ prime, or a Summarit-M 50mm f/2.5, which is described as a powerful, lightweight lens for capturing finer details.
The Leica M currently costs £5,100 to buy.
For the full terms and conditions, and to book, customers should call 0207 629 1351 or email firstname.lastname@example.org.
The kit will be available from Leica’s Mayfair store, and at its outlet in the nearby Burlington Arcade.