The Polaroid Cube (above)
Chaim Pikarski, executive vice-president of C&A Marketing, confirmed to Amateur Photographer that his firm has filed a complaint for patent infringement with the United States District Court in New Jersey, where C&A Marketing is based.
Pikarski claimed: ‘We believe that GoPro has infringed the patent for the design of the Polaroid Cube…
‘We invested considerable resources in the design and development of a unique product with the Polaroid Cube.
‘The product’s design is much of what makes it distinct.
‘It has rounded edges, a slightly recessed lens and a single button on top – all important design elements, all used as well by GoPro for its Hero4 Session.’
GoPro’s UK public relations representative, Hotwire, had yet to comment at the time of writing.
C&A Marketing manufactures, distributes and markets Polaroid products through a long-term licensing agreement.