Polaroid has named the winner of a competition it launched to help shape its new digital camera, due out in 2009 with a 4x3in format built-in printer.

The competition was part of a global survey of consumers intended to help Polaroid determine which features should be included on the new camera.

Polaroid teamed up with Amateur Photographer to launch the project, which came 61 years after Edwin Land (pictured) unveiled his ‘one-step process’ for producing finished photos in 60 seconds.

The winner is Seamus Magennis from Newry, County Down, Northern Ireland who has bagged a trip to New York for best answering the question: ?why is instant printing important??, as judged by Polaroid.

Seamus answered: ?Because we want instant results and when we wait the moment passes, we lose interest and, especially with digital, we lose the images.?

Polaroid has also chosen 150 runners up, from all over the world, to receive a Polaroid PoGo printer or Polaroid Digital Frame.

Polaroid?s 4x3in format camera will be the first digital camera to produce such prints ? larger than the 2x3in prints delivered by the PoGo printer that debuted earlier this year.

The 4x3in print size could be significant because it is the same format Polaroid used on its famous consumer instant film cameras before it discontinued traditional film.

The firm hopes the new camera will appeal to consumers lamenting the death of Polaroid’s instant film models.

It will use the firm’s ZINK digital printing technology.