Sony focuses on Alpha 7-series lens expansion

The new Sony Alpha 7 SII

When asked about the priorities for the Sony Alpha 7 range, Yoshiyuki Nogami, senior general manager of the marketing division at Sony’s Digital Imaging Business Group, said: ‘Lens line-up expansion is very important and it is a must for Sony to do so.’

However, Nogami said Sony was not in a position to comment on future products.

Nogami was speaking to Amateur Photographer (AP) deputy editor Richard Sibley at the IBC broadcast technology show in Amsterdam, Netherlands last week.

At the show Sony unveiled the Alpha 7 SII – a 4K, full-frame camera boasting an ISO of up to ‘409,600’, enhanced AF and 5-axis image stabilisation. Sony also upgraded the AF to offer 169 AF-points – for ‘fast, precise focusing with greater accuracy’.

The Alpha 7S II is due out in November, priced around £2,500.

Last year, Sony said it planned to expand the FE lens line-up to 20 in 2016.

In an interview with AP at Photokina 2014, Sony also outlined plans to shake off what it claimed was a general perception that compact system cameras are ‘inferior’ to DSLRs.

The firm pledged to continue developing new technology and lenses in a bid to tempt photographers away from their established Canon and Nikon systems.