Our verdict
Using a medium-format camera, whether digital or film, is a very different experience to using a 35mm-style SLR camera. For those looking to step up – as Hasselblad is targeting with this model – the Pentax 645D offers a much easier progression. The operation of the H4D-31 is very alien to 35mm-style users and does take some getting used to.
That said, there are plenty of benefits once you make the move. The image quality will always be the main reason to upgrade and in this way users will not be disappointed. There are some clever additions that have brought this camera up to date and the focusing system in particular is impressive.
For studio use the H4D-31 does make sense, as it does when working with a large set-up on location. There are sacrifices to be made in the camera’s handling and performance, however, and it would be nice to see this developed further to provide an easier upgrade.
