The Competition
When it comes to a camera using the four thirds sensor, the closest rival to the Panasonic Lumix DMC-GX1 is the Olympus Pen E-P3. There are several similarities, including the near identical size, touch-sensitive LCD screen, metal body and lack of a built-in viewfinder.
The E-P3’s 12.3-million-effective-pixel sensor has a significantly lower output, though. Given the GX1’s premium feel, metal body and rangefinder style, a couple of other competitors are the Sony NEX-7 and the Fujifilm FinePix X100.
Both these cameras use larger APS-C sensors and feature built-in viewfinders. They also command a higher price (around £1,000 for the NEX-7 and £850 for the X100), although this is not the case once the £239 of the optional LVF2 viewfinder for the GX1 is factored in.
