The competition
The only direct competition for the Samsung NX10 currently comes from the Micro Four Thirds cameras. With video capture, built-in flash and an EVF, the recently announced Panasonic Lumix DMC-G10 looks to be the closest match to the Samsung NX10, although it sports a smaller 12.1-million-pixel Four Thirds sensor. The more advanced Panasonic Lumix DMC-G2 will also offer competition, although it is expected to cost more.
In contrast, the Olympus Pen E-PL2 has no EVF, but it does carry a pop-up flash and is capable of video capture.
The NX10 is the cheapest of all four cameras, with a street price of just over £500. This includes the optically stabilised kit lens, but a non-stabilised version of this lens will soon be released, which could bring the price down even further.
