{"id":10132,"date":"2013-03-27T20:55:00","date_gmt":"2013-03-27T20:55:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/dragon-primes-jessops-for-high-street-fightback-10132"},"modified":"2014-09-02T13:39:07","modified_gmt":"2014-09-02T12:39:07","slug":"dragon-primes-jessops-for-high-street-fightback","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/dragon-primes-jessops-for-high-street-fightback\/","title":{"rendered":"Dragon primes Jessops for high-street fightback"},"content":{"rendered":"

The planned revival of the 78-year-old retailer is expected to create up to 500 jobs, most to go to former employees of Jessops which hit the buffers in January and closed all of its 187 shops.<\/p>\n

\n CLICK HERE TO READ INTERVIEW WITH PETER JONES <\/a>\n <\/p>\n

The first six stores, set to open over the Easter weekend, are based
\nat Oxford Street in London, Birmingham, Manchester, Aberdeen, High
\nWycombe and St Albans.<\/p>\n

Amateur Photographer <\/em>(AP) understands that the Oxford Street and Birmingham outlets will open tomorrow (Thursday).<\/p>\n

Declaring ‘I’m in’, the Dragons’ Den <\/em>star
\nplans to open up to 30 more branches in April, at the rate of one per
\nday, meaning that almost a fifth of Jessops outlets could spring back to
\n life.<\/p>\n

The total number of stores to be opened is unclear, as AP has been told it will be up to 36, but reports elsewhere suggest 30.<\/p>\n

Jones, who will serve as the company’s CEO and chairman,
\nsaid: \u2018Britain’s high street is fighting back – the facts show it – and I
\n am giving my personal commitment to its resurgence by reopening the
\ndoors of one of Britain’s most historic retailers.’<\/p>\n

He added: \u2018I
\nam taking the helm as chairman and chief executive because I believe
\nJessops is an iconic British brand which can lead the retail resurgence
\non Britain’s high streets, powered by new innovations and world-leading
\nexpert staff.’<\/p>\n

The news coincides with the revival of the Jessops website<\/a>, which is due to go live tomorow<\/a>.<\/p>\n

Outlining
\n his business plan (with hints of a pitch plucked from the Dragons’ Den<\/em> TV
\nprogramme in which he stars) Jones said the business is forecasting
\nsales of \u2018over \u00a380m in Year One’, and will give the retailer \u2018nearly 15% of
\nthe DSLR camera market in the UK’.<\/p>\n

The multi-millionaire said he is \u2018convinced’ the public will back the brand.<\/p>\n

\u2018Image
\n is everything and even in the mobile and tablet era, there’s no
\nsubstitute for a quality camera when it comes to taking the perfect
\npicture,’ he said. <\/p>\n

\u2018Jessops’ hallmark expertise and customer service will now be available again to customers across the UK.’<\/p>\n

Jones’
\n plans have been buoyed by British Retail Consortium figures which show
\nthat UK retail sales rose 2.7% in February, on a like-for-like basis, the
\n fastest since December 2009.<\/p>\n

Many former customers and suppliers
\nwere left out of pocket two months ago when administrators pulled the plug on a
\nbusiness founded by Frank Jessop in 1935. <\/p>\n

Visitors to the revamped stores can expect to see the return of Jessops Academy, but will be mindful that many lost<\/a> pre-paid photography course fees when the chain went belly-up.<\/p>\n

The \u2018reconfigured’ stores will also feature \u2018Play Tables’, designed to give customers an interactive experience with products.<\/p>\n

Jones bought the Jessops name and website for \u00a31.4 million<\/a>.<\/p>\n

The amount paid for the stores has not been disclosed.<\/p>\n

Jones – who is the 100% owner of Jessops – already operates a
\ntechnology products website that sells cameras, called Expansys.<\/p>\n

Amateur
\n Photographer<\/em> magazine recently put Jones in touch with Alan Jessop<\/a>, the retired son
\n of the chain’s founder, following a request from the office of the
\nBuckinghamshire-based businessman.<\/p>\n

Figures released by the CBI, yesterday, show that UK retail sales flattened in March, in volume terms. <\/p>\n

The CBI’s data – drawn from a survey of 118 firms that included 69
\nretailers – adds that retailers predict demand to pick up in April.<\/p>\n","protected":false},"excerpt":{"rendered":"

Entrepreneur Peter Jones, the new owner of Jessops, has confirmed plans to open up to 36 stores after giving them a \u00a34 million makeover.<\/p>\n","protected":false},"author":324,"featured_media":10133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-10132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"\nDragon primes Jessops for high-street fightback - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Entrepreneur Peter Jones, the new owner of Jessops, has confirmed plans to open up to 36 stores after giving them a \u00a34 million makeover.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/dragon-primes-jessops-for-high-street-fightback\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dragon primes Jessops for high-street fightback\" \/>\n<meta property=\"og:description\" content=\"Entrepreneur Peter Jones, the new owner of Jessops, has confirmed plans to open up to 36 stores after giving them a \u00a34 million makeover.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/dragon-primes-jessops-for-high-street-fightback\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-27T20:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-02T12:39:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2013\/03\/peter_jones.web_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Graye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Graye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/dragon-primes-jessops-for-high-street-fightback\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/dragon-primes-jessops-for-high-street-fightback\/\"},\"author\":{\"name\":\"Megan Graye\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"headline\":\"Dragon primes Jessops for high-street fightback\",\"datePublished\":\"2013-03-27T20:55:00+00:00\",\"dateModified\":\"2014-09-02T12:39:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/dragon-primes-jessops-for-high-street-fightback\/\"},\"wordCount\":568,\"commentCount\":9,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/dragon-primes-jessops-for-high-street-fightback\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2013\/03\/peter_jones.web_.jpg\",\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/dragon-primes-jessops-for-high-street-fightback\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/dragon-primes-jessops-for-high-street-fightback\/\",\"name\":\"Dragon primes Jessops for high-street fightback - 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