{"id":107232,"date":"2017-07-07T13:47:09","date_gmt":"2017-07-07T12:47:09","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/?p=107232"},"modified":"2017-07-17T11:35:43","modified_gmt":"2017-07-17T10:35:43","slug":"50-years-rolling-stone-jodi-peckman","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/technique\/interviews\/50-years-rolling-stone-jodi-peckman\/","title":{"rendered":"50 years of Rolling Stone: Interview with Jodi Peckman"},"content":{"rendered":"\t\t
\n\t\t\t\"Rolling\t\t\t

David Bowie in Los Angeles, February 1987<\/p>\n\t\t<\/div>\n\t\t\n

As a magazine, Rolling Stone<\/em>, which celebrates its 50th anniversary this year, has always been about much more than music. Far better to think of it as a bi-weekly chronicle of the popular and political culture of the day, with the sheer quality of the writing, photography and design explaining both its longevity and continued influence. The magazine also appeared in the right place at the right time, emerging from one of the most creative periods in history \u2013 the 1967 Summer of Love.<\/p>\n

Rolling Stone<\/em> was the brainchild of eminent jazz critic Ralph Gleason and Jann Wenner, a 21-year-old unemployed journalist and music obsessive who remains at the helm of the magazine half a century later. As well as great journalism from the likes of Hunter S Thompson, PJ O\u2019Rourke and Cameron Crowe, Rolling Stone<\/em> has always celebrated great photography \u2013 indeed, American portrait photographer Annie Leibovitz kickstarted her stellar career on the magazine. A lavishly illustrated new book called 50 Years of Rolling Stone<\/em> has recently been released by Abrams, so we met up with co-editor Jodi Peckman, who is also the magazine\u2019s creative director, to look back on this proud photographic heritage.<\/p>\n\t\t

\n\t\t\t\"Rolling\t\t\t

Pete Townshend of The Who about to destroy his guitar during a 1967 concert at San Francisco’s Cow Palace<\/p>\n\t\t<\/div>\n\t\t\n

Photographic inspiration<\/h2>\n

\u2018Although Jann Wenner started Rolling Stone<\/em> as a newspaper about rock and roll and pop culture, rather than photography, he has always loved the work of great photographers, both in the US and overseas,\u2019 Peckman explains. \u2018Great journalism has always been Jann\u2019s thing.\u2019<\/p>\n

As Wenner himself reveals in the introduction to the book: \u2018I started Rolling Stone<\/em> with an understanding that photography was essential to what we were setting out to do. Rock and roll was also an aesthetic: the looks, the style, the sex appeal. I took cues from the great, sensuously designed German magazine Twen<\/em> and the Swiss magazine Camera<\/em>, just as much as I tried to find an editorial voice as powerful as that of The New Yorker<\/em>.\u2019<\/p>\n

Rolling Stone\u2019s<\/em>\u00a0 first chief photographer was Baron Wolman, whose work appeared in issue one. \u2018Baron covered the major festivals of the day, such as Woodstock and Altamont, so he had a big influence on Rolling Stone<\/em>\u2019, Peckman recalls. \u2018He had great access to the bands and was trusted by them, so he was able to get up-close and personal.\u2019<\/p>\n

Wenner elaborates on this in the book\u2019s introduction, stating: \u2018Baron distinguished himself by making formal portraits \u2013 Frank Zappa, Tiny Tim, BB King, among many; it was his idea to do the \u201cgroupies\u201d issue, for which he produced a wild portfolio of studio images.\u2019<\/p>\n\t\t

\n\t\t\t\"Rolling\t\t\t

The tiny town of Bethel, New York, couldn’t handle the enormous Woodstock crowds, and traffic congestion became so bad that many fans abandoned their vehicles and walked<\/p>\n\t\t<\/div>\n\t\t\n

Enter Leibovitz<\/h2>\n

As the \u201960s drew to a close, Wenner\u2019s increasing preference for more stylised, studio-based photography over performance and documentary-style images helped to pave the way for the arrival of the most famous photographer to be associated with the magazine, namely Annie Leibovitz.<\/p>\n

\u2018Annie\u00a0 first showed up in 1970 and impressed Jann with her raw talent,\u2019 explains Peckman. \u2018She became the chief photographer in 1973 and stayed for ten years.\u2019 Wenner adds: \u2018I didn\u2019t\u00a0 find Annie Leibovitz. She just walked into our offices one day in 1970, a San Francisco Art Institute dropout, and showed some of her student photos to our art director, Bob Kingsbury. He used one of those photos and started giving her assignments. Her first cover portrait was Jefferson Airplane\u2019s Grace Slick, the voice of [the song] White Rabbit<\/em>.\u2019<\/p>\n

From there, Annie soon became part of the Rolling Stone<\/em> family. \u2018Annie quickly became a very close friend,\u2019 Wenner continues. \u2018She was a powerful editorial voice, with as much insight on a story as the best reporters. She burned with ambition and a desire to learn. Everyone wanted to be shot by Annie, and she had access everywhere.<\/p>\n

\u2018Together, Annie and I explored the importance of the cover. When Rolling Stone<\/em> finally went four- colour in 1973, like a real magazine, it totally lifted our game. I focused her on studio work as well as reportage from rock and roll road trips, presidential campaigns and The Rolling Stones\u2019 tours. And I introduced her to Richard Avedon, who was beginning his special issue \u201cThe Family\u201d for Rolling Stone<\/em> in 1976, so she could learn from the unquestionable master of magazine photography and portraiture.\u2019<\/p>\n\t\t

\n\t\t\t\"Rolling\t\t\t

‘Onstage last night… I felt like an old hooker. There does seem to be a lot more “take your trousers off”, like that guy you saw yelling last night. Which is a mystery to me. It makes me feel like a stripteaser’. Rod Stewart, From Gasoline Alley to Park Avenue, RS#137, 21 June 1973<\/p>\n\t\t<\/div>\n\t\t\n

Bright future<\/h2>\n

Since the early days of Wolman and Leibovitz, a host of other great photographers have left their unique stamp on the pages of Rolling Stone<\/em>. For Peckman, the list of honourable mentions is long, but her standout names include Herb Ritts, Anton Corbijn, Matthew Rolston, Albert Watson, David LaChapelle, Peter Lindbergh and Danny Clinch. \u2018Rolling Stone<\/em> has never had a big photographic staff, and it\u2019s the same today,\u2019 she explains. \u2018The magazine is iconic, so lots of people want to shoot for us. There\u2019s nothing like getting the cover of Rolling Stone<\/em>.\u2019<\/p>\n

As you\u2019d expect, photographers, eager for one of their images to appear under the iconic logo, bombard Peckman and her team. \u2018We\u2019re always looking for new photographers,\u2019 she says. \u2018I find Instagram a good way to discover people, and I check out new talent online when I get the time. Word of mouth is very important too. With everything now online, it\u2019s become a lot easier for photographers to share their portfolio \u2013 a link to their work with a brief note is the best way for people to proceed, but I can\u2019t guarantee I will be able to answer every email I receive!\u2019<\/p>\n

While even the best-known newspapers and magazines are facing challenging times, the Rolling Stone<\/em> brand remains strong and well respected (it has successfully expanded its presence online). And while Jann Wenner is now at the age when most of his peers are well into retirement, it\u2019s reassuring to hear that his son, Theo, is also involved with the magazine \u2013 particularly as Theo is a photographer…<\/p>\n

\n

Favourite Rolling Stone covers<\/h2>\n\t\t
\n\t\t\t\"Rolling\t\t\t

Marilyn Manson, Baltimore, November 1996<\/p>\n\t\t<\/div>\n\t\t\n

So what are Jodi Peckman\u2019s favourite covers from the past 50 years of Rolling Stone<\/em>? \u2018It\u2019s a hard question to answer, but I particularly like Annie Leibovitz\u2019s cover image of Fleetwood Mac from 1977,\u2019 she says. \u2018It was the beginning of covers with more of an \u201cidea\u201d or concept behind them, more than a portrait. the band were all involved with each other off-stage and mixing partners at the time, so the image has a wonderful, journalistic feel.\u2019 as with many of Leibovitz\u2019s images, there is quite a story behind this image. Leibovitz explains on the Rolling Stone<\/em> website that she turned up with some cocaine as a \u2018gift\u2019 for the band, which apparently was perfectly normal for the time. She notes wryly that the gift lasted all of 30 seconds.<\/p>\n

\u2018I also really like Mark Seliger\u2019s image of the cast of Friends<\/em> from 1995,\u2019 Peckman adds. \u2018this was an elaborate shoot, as it\u2019s hard to do covers featuring ensembles of actors. Seliger and I were researching images by the US artist Norman Rockwell and he did a great job of recreating a scene in an old car.<\/p>\n

\u2018A much simpler concept,but an equally powerful image, was Matt Mahurin\u2019s close-up of Marilyn Manson \u2013 it\u2019s like a painting,\u2019 she adds. This image seems to have taken on a life of its own away from the magazine. as well as winning the first Alfred Eisenstaedt award for Magazine Photography, the image is widely coveted as a standalone piece of artwork and shows how Rolling Stone<\/em> covers still continue to inspire and excite. See the \u2018100 best covers\u2019 on the rollingstone.com<\/a> website.<\/p>\n

\n\"50\n

50 Years of Rolling Stone: The Music, Politics and People that Changed Our Culture<\/em> by Rolling Stone and Jann S Wenner, published by Abrams, \u00a345, hardback, ISBN 978-1-41972-446-6<\/p>\n","protected":false},"excerpt":{"rendered":"

Rolling Stone, a magazine that has always championed great photography, celebrates its 50th birthday this year. Geoff Harris looks back with creative director Jodi Peckman over half a century of iconic images<\/p>\n","protected":false},"author":323,"featured_media":107225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[374,311],"tags":[613],"product-category":[],"class_list":["post-107232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-articles","tag-interview"],"yoast_head":"\n50 years of Rolling Stone magazine: interview with Jodi Peckman<\/title>\n<meta name=\"description\" content=\"Rolling Stone, a magazine that has always championed great photography, celebrates its 50th birthday this year. 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