{"id":11689,"date":"2012-09-18T13:23:00","date_gmt":"2012-09-18T12:23:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/hasselblad-develops-mirrorless-camera-with-sony-dslr-mid-2013-update-7-30pm-11689"},"modified":"2015-04-27T14:28:31","modified_gmt":"2015-04-27T13:28:31","slug":"hasselblad-develops-mirrorless-camera-with-sony-dslr-mid-2013-update-7-30pm","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-develops-mirrorless-camera-with-sony-dslr-mid-2013-update-7-30pm\/","title":{"rendered":"Hasselblad develops mirrorless camera with Sony: DSLR &#8216;mid-2013&#8217; (update 7.30pm)"},"content":{"rendered":"<p>The compact system camera (CSC) will cost around Euros 5,000 and is due out early next year.<\/p>\n<p>The &#8216;Lunar&#8217; will be compatible with A-mount and E-mount lenses.<\/p>\n<p>LIVE UPDATES FROM PHOTOKINA PRESS CONFERENCE:<\/p>\n<ul>\n<li> 24.3MP APS-C sensor <\/li>\n<li> OLED EVF <\/li>\n<li> Top ISO of 16,000 <\/li>\n<li> DSLR technology <\/li>\n<li> Hailed as &#8216;new dawn&#8217; for Hasselblad. &#8216;This is the start&#8230; The plan is to move very quickly,&#8217; says CEO Dr Larry Hansen. <\/li>\n<\/ul>\n<p>&#8216;Our expectation is to launch a camera in every sector of the photographic market.&#8217;<\/p>\n<ul>\n<li> Responding to demand. &#8216;My goal is to make Hasselblad cameras accessible to serious photographers and enthusiasts. <\/li>\n<\/ul>\n<p>&#8216;This is the first interchangeable-lens camera.<\/p>\n<p>&#8216;We also want to have digital compact cameras.&#8217;<\/p>\n<ul>\n<li> New design centre in Italy for CSC.<\/li>\n<\/ul>\n<p>&#8216;DSLR full-frame to follow over next year.&#8217;<\/p>\n<ul>\n<li> Mirrorless camera will have choice of wooden\/carbon fibre grip <\/li>\n<li> Firm following market trend towards &#8216;consumer focus&#8217;, away from &#8216;technology focus&#8217; <\/li>\n<li>DSLR due &#8216;middle of next year&#8217;, CEO tells AP after press conference in Cologne, Germany<\/li>\n<li>No current plan to develop partnership with Fujifilm, with which Hasselblad has existing lens relationship <\/li>\n<li>Firm hopes to also attract some professional users who may be after a second, &#8216;sexy&#8217;, camera<\/li>\n<li>CEO tells AP he does not see Leica as competition, though admits Hasselblad will compete for money photographers may otherwise spend on a Leica <\/li>\n<li>CEO says camera made &#8216;deliberately&#8217; larger than needed, to accommodate bigger lenses and allow for a more comfortable grip <\/li>\n<li>Camera will use parts made in Japan and Italy, but be &#8216;constructed&#8217; in Sweden<\/li>\n<li>Hansen says he first had the idea of such a camera 16 years ago<\/li>\n<li>No plan for full-frame CSC <\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"http:\/\/keyassets.timeincuk.net\/inspirewp\/live\/wp-content\/uploads\/sites\/12\/2012\/09\/11134_7C000002255_7Cca82_blad.web_.best_.jpg\" border=\"0\"><\/img><\/p>\n<p>&#13;<\/p>\n<p><em>Hasselblad chairman and CEO Dr Larry Hansen with one of the new &#13;<br \/>\nLunar models. He told AP that photographers will have a choice of grips,&#13;<br \/>\n including one made from the wood found in the steering wheel of &#13;<br \/>\nMaserati cars<\/em><\/p>\n<p>[Picture: C Cheesman] <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasselblad is set to launch a mirrorless system camera aimed at enthusiasts in a tie-up with Sony. 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