announced yesterday<\/a>, is still too pricey.<\/p>\nOne reader quipped that the \u00a33,900 M-E was at a price comparable with entry-level for a \u2018NASA moon rocket’.<\/p>\n
Schopf\u2028 hit back saying some people will always say that a Leica camera is too expensive.<\/p>\n
\u2018But on the other hand, the 55,000 customers of the M-system say a different thing,’ he added.<\/p>\n
\u2018I am sure that the M-E will find its market.’<\/p>\n
Stefan Daniel, head of product management at Leica Camera AG explained that, as much as anything, Leica needs to protect the brand investment value of its cameras.<\/p>\n
Daniel said there is ‘no way’ Leica would ever produce ‘a billion CSCs’.<\/p>\n
\u2018As a strategy we try and keep prices quite stable,’ he said, adding that Leica has to support its existing users, and not \u2018discount [camera prices] after 6 weeks’.<\/p>\n
Daniel said Leica also needs to invest the sales revenue earned into research and development programmes for future models.<\/p>\n
\u2018Of course, there’s room for a broader camera portfolio, but we always have to stick to our core brand values,’ he told AP.<\/p>\n
\u2018If we were to try to challenge the big guys (we are still too small) in a price-performance war… we would immediately be in the shark pond with everybody else.’<\/p>\n
During at interview at photokina, Schopf hinted that Leica plans to roll out Wi-Fi connectivity to future compact cameras \u2018sooner rather than later’.<\/p>\n
But, he said the current inability of Wi-Fi to download large image files quickly means the technology will not be making its way into M-cameras anytime soon.<\/p>\n
In other Leica news:<\/strong><\/p>\n\u2022 The sensor in the Leica M is ‘developed and produced in Europe’ to Leica’s specifications and is not made by Sony <\/p>\n
\u2022 The Leica M9 will be phased out<\/p>\n
\u2022 Leica says there is still demand for film cameras, so they will continue, but Daniel was cagey when asked if Leica plans to buy Kodak’s film business<\/p>\n
\u2022 The Leica M will not be launched until next year because ‘there is still a lot of work to do’ – debugging, for example <\/p>\n
\u2022 Leica’s recent financial turnaround means it is ‘coming out of emergency mode and into product planning mode’ \u2013 and so is ‘able to take risks’ it previously couldn’t (by launching, for example, the M Monochrom model earlier this year)<\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
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