{"id":130065,"date":"2019-08-09T15:47:50","date_gmt":"2019-08-09T14:47:50","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/?p=130065"},"modified":"2019-08-09T17:41:37","modified_gmt":"2019-08-09T16:41:37","slug":"exclusive-sony-interview","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/exclusive-sony-interview\/","title":{"rendered":"Exclusive Sony interview"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-130066 size-large\" src=\"\/wp-content\/uploads\/2019\/08\/piles-1-of-1-461x400.jpg\" alt=\"\" width=\"461\" height=\"400\" \/>\n<p><strong>The new\u00a0Sony\u00a0Alpha 7R IV has\u00a0a\u00a061Mp\u00a0chip. Are we getting close to the maximum number of photosites that can be fitted onto a full frame sensor?<br \/>\n<\/strong>So while we can\u2019t talk about our future sensor plans\u00a0as the leading manufacturer, we can say we are continuously seeking to improve and stretch the boundaries. A few years ago, people were getting excited about 24Mp sensors, now we have 61Mp. But it\u2019s not just the sensors we are innovating with, there is also our back-illumination technology. The Alpha 7R Mark II was the first camera to feature such a back-illuminated sensor, offering high resolution without compromising on dynamic range or low-light ISO performance. Also, people say the Alpha 7R IV \u2018only\u2019 has the same 10fps continuous shooting performance as its predecessor, but it\u2019s delivering this with 61Mp, which is revolutionary!<\/p>\n<p><strong>\u00a0Although there are lots of innovations in the A7R IV, the image stabilisation has not changed from the previous model. Are you confident it is \u2018stabilising\u2019 enough to cope with 61Mp?<br \/>\n<\/strong>Again, people only see this stabilisation figure from the outside. It sounds like a \u2018copy and paste job\u2019 from the Alpha 7R III, but in fact we have new algorithms and software tailored\u00a0to the Alpha 7R Mark IV and its\u00a061Mp sensor. There is also a new low-vibration shutter and the shutter unit is cushioned against the camera\u2019s magnesium alloy body,\u00a0both of which make a big difference when shooting handheld.<\/p>\n<p><strong>This is not a cheap camera. Panasonic, for example, has various deals to entice people to try their high end cameras, such as loan schemes. Are you considering anything similar?<\/strong><br \/>\nWe are running a lot of specific events across the UK, including in-store dates and camera club talks\u00a0(full details <a href=\"https:\/\/www.sony.co.uk\/alphauniverse\" target=\"_blank\" rel=\"noopener\">here<\/a>). It\u2019s a great chance for people to see and try the Alpha 7R IV and ask any questions. Then there are specific events for professionals,\u00a0so there are lots of opportunities to try the new camera out.<\/p>\n<p><strong>So the older R cameras are staying in the range?<\/strong><br \/>\nAbsolutely, the II (below) and III models are continuing, and of course, you can still buy the original Sony Alpha 7. There\u2019s something for everyone.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-130069 size-large\" src=\"\/wp-content\/uploads\/2019\/08\/Sony-Alpha-7R-II-630x419-601x400.jpg\" alt=\"\" width=\"601\" height=\"400\" \/>\n<p><strong>Moving on to specifics, the screen articulation on the Alpha 7R IV is just up and down. Are you worried your screens don\u2019t work so well when holding the camera in portrait format for example?<\/strong><br \/>\nOur engineers in Japan get asked to consider a lot of requests and suggestions, so they have decided to prioritise the design of the screen along the optical axis. We are also keen to keep the camera body compact, and the structure rigid. We always listen to feedback and requests from the market, though.<\/p>\n<p><strong>The\u00a0Alpha 7R IV\u2019s new\u00a0shotgun microphone (an optional extra) has\u00a0eight pickup capsules, with three user-selectable directionality patterns.\u00a0It is interesting, but who exactly is at aimed at?<\/strong><br \/>\nWe want the camera to appeal to a broad audience, and as well as offering high-quality audio with minimal noise, the mic is very adaptable and super-directional. It meets the demands of pros but will\u00a0also\u00a0appeal to a wide range of content creators on the move. You can easily record yourself, people around you, or the much wider environment. It\u2019s competitively priced considering the power you get.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-130068 size-large\" src=\"\/wp-content\/uploads\/2019\/08\/sony-distagon-400x400.jpg\" alt=\"\" width=\"400\" height=\"400\" \/><strong>Finally, a word about lenses. Sigma has an f\/1.2 prime for\u00a0Sony\u00a0that is faster than anything in\u00a0Sony\u2019s own range.\u00a0Do you see\u00a0a commercial demand for lenses that fast?<\/strong><br \/>\nAt the moment we have 34 full-frame lenses, covering a wide variety of sizes. There are plenty of fast lenses to choose from, including the 35mm f\/1.4, but if there\u00a0seems to be\u00a0a market for an f\/1.2 lens we will certainly consider it. We\u2019re also keen to keep our lenses relatively compact and affordable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new\u00a0Sony\u00a0Alpha 7R IV has\u00a0a\u00a061Mp\u00a0chip. Are we getting close to the maximum number of photosites that can be fitted onto a full frame sensor? So while we can\u2019t talk about our future sensor plans\u00a0as the leading manufacturer, we can say we are continuously seeking to improve and stretch the boundaries. A few years ago, people [&hellip;]<\/p>\n","protected":false},"author":2716,"featured_media":130066,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[311,39],"tags":[],"product-category":[],"class_list":["post-130065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-photo-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Exclusive Sony interview - Amateur Photographer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/exclusive-sony-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive Sony interview\" \/>\n<meta property=\"og:description\" content=\"The new\u00a0Sony\u00a0Alpha 7R IV has\u00a0a\u00a061Mp\u00a0chip. 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