{"id":13061,"date":"2012-05-22T10:14:00","date_gmt":"2012-05-22T09:14:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/sony-learns-lessons-from-thai-floods-13061"},"modified":"2014-09-02T14:30:49","modified_gmt":"2014-09-02T13:30:49","slug":"sony-learns-lessons-from-thai-floods","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-learns-lessons-from-thai-floods\/","title":{"rendered":"Sony learns lessons from Thai floods"},"content":{"rendered":"

The electronics giant is exploring ways to help ensure production lines are less vulnerable to such a natural disaster.<\/p>\n

Amateur Photographer <\/em>(AP) understands that Sony bosses have had discussions with the Thai government over the matter.<\/p>\n

After the October floods<\/a>, Sony moved Alpha camera production to its Chonburi plant, which was not affected, and to factories in Japan.<\/p>\n

Sony has confirmed that it plans to open a \u2018new facility’ at Chonburi, which lies south of the flood-hit area. <\/p>\n

Sony hopes to have it up and running within weeks.<\/p>\n

Speaking at the launch<\/a> of the new Alpha 37 camera, which will replace the A35, Sony UK product manager for Alpha and NEX, Joe Asai, told AP: \u2018Unfortunately, the A35 was massively impacted by the Thai floods. <\/p>\n

\u2018Our factory in Ayutthaya was hit quite hard, so we couldn’t supply as much as we wanted.<\/p>\n

\u2018We are looking into some options. We don’t want that to happen again.’<\/p>\n

Asai later confirmed: \u2018We are now expanding the Chonburi factory in a bid to increase its production capacity.<\/p>\n

\u2018The new facility is expected to become operational this summer and we are making strenuous efforts to raise Alpha production capacity as soon as possible.’<\/p>\n

Sony’s compact system camera production ground to a halt <\/a>after the floods forced the closure of a plant in Ayutthaya.<\/p>\n

This led the firm to postpone the European launch of its NEX-7 camera. Production of the Sony NEX-5N and NEX-C3 compact system cameras was also affected. <\/p>\n

Last month, AP revealed that Nikon is considering the transfer of staff <\/a>skilled in assembling DSLRs to China.<\/p>\n

Nikon currently makes most of its DSLRs in Thailand where production is understood to have recently returned to normal levels following last year’s flooding.<\/p>\n

At present, the firm does not make any DSLRs in China.<\/p>\n

A Nikon Japan spokesperson told AP: \u2018There is always a possibility that Nikon could consider the transfer of DSLR assembly know-how as an option to explore for the future.’<\/p>\n

Nikon did not make clear whether or not this means DSLRs may be produced in China at some future date.<\/p>\n

Nikon currently produces its Nikon 1 compact system cameras and Coolpix models in China.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sony has learned lessons from last year\u2019s Thai floods and is stepping up camera production outside the disaster zone to help reduce risk of future shortages.<\/p>\n","protected":false},"author":324,"featured_media":13062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-13061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"\nSony learns lessons from Thai floods - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Sony appears to have learned lessons from last year\u2019s Thai floods and is stepping up camera production away from the area to help reduce risk of future shortages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-learns-lessons-from-thai-floods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony learns lessons from Thai floods\" \/>\n<meta property=\"og:description\" content=\"Sony appears to have learned lessons from last year\u2019s Thai floods and is stepping up camera production away from the area to help reduce risk of future shortages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-learns-lessons-from-thai-floods\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-22T09:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-02T13:30:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/05\/A37.web_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"639\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Graye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Graye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-learns-lessons-from-thai-floods\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-learns-lessons-from-thai-floods\/\"},\"author\":{\"name\":\"Megan Graye\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"headline\":\"Sony learns lessons from Thai floods\",\"datePublished\":\"2012-05-22T09:14:00+00:00\",\"dateModified\":\"2014-09-02T13:30:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-learns-lessons-from-thai-floods\/\"},\"wordCount\":369,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-learns-lessons-from-thai-floods\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/05\/A37.web_.jpg\",\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-learns-lessons-from-thai-floods\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-learns-lessons-from-thai-floods\/\",\"name\":\"Sony learns lessons from Thai floods - 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