{"id":13088,"date":"2012-05-21T08:48:00","date_gmt":"2012-05-21T07:48:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/hasselblad-cameras-in-massive-price-crash-13088"},"modified":"2014-09-02T14:31:18","modified_gmt":"2014-09-02T13:31:18","slug":"hasselblad-cameras-in-massive-price-crash","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/","title":{"rendered":"Hasselblad cameras in massive price crash"},"content":{"rendered":"<p>The firm has cut the price of it H4D-31, with 35-90mm lens, by \u20ac3,565 &#8211; representing a reduction of 22.9%, according to Hasselblad.<\/p>\n<p>Body-only the 31-million-pixel H4D-31 now costs less than \u20ac9,000, and \u20ac11,995 with a 35-90mm lens. <\/p>\n<p>\u2018This is a groundbreaking move and a very important day for every photographer who aspires to own one of the best cameras in the world,&#8217; said the company&#8217;s sales and marketing director Chris Russell-Fish. <\/p>\n<p>\u2018For many, price has long been the biggest barrier to ownership. <\/p>\n<p>\u2018Now, we have substantially reduced prices on six units and there really has never been a better time to get your hands on a Hasselblad.&#8217;<\/p>\n<p>The H4D-60, which features a 60-million-pixel imaging sensor, has come down by \u20ac6,200 \u2013 to \u20ac23,900.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasselblad has slashed the price of its \u2018entry-point&#8217; camera by almost a quarter, telling enthusiasts there&#8217;s never been a better time to break into the world of professional medium-format photography.<\/p>\n","protected":false},"author":324,"featured_media":13089,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-13088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hasselblad cameras in massive price crash - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Hasselblad has slashed the price of its \u2018entry-point&#039; camera by almost a quarter, telling enthusiasts that its never been a better time to break into the world of professional medium-format photography.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hasselblad cameras in massive price crash\" \/>\n<meta property=\"og:description\" content=\"Hasselblad has slashed the price of its \u2018entry-point&#039; camera by almost a quarter, telling enthusiasts that its never been a better time to break into the world of professional medium-format photography.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-21T07:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-02T13:31:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/05\/blad.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"711\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Graye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Graye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/\"},\"author\":{\"name\":\"Megan Graye\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"headline\":\"Hasselblad cameras in massive price crash\",\"datePublished\":\"2012-05-21T07:48:00+00:00\",\"dateModified\":\"2014-09-02T13:31:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/\"},\"wordCount\":129,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/05\/blad.jpg\",\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/\",\"name\":\"Hasselblad cameras in massive price crash - Amateur Photographer\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/05\/blad.jpg\",\"datePublished\":\"2012-05-21T07:48:00+00:00\",\"dateModified\":\"2014-09-02T13:31:18+00:00\",\"author\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"description\":\"Hasselblad has slashed the price of its \u2018entry-point' camera by almost a quarter, telling enthusiasts that its never been a better time to break into the world of professional medium-format photography.\",\"breadcrumb\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/#primaryimage\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/05\/blad.jpg\",\"contentUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/05\/blad.jpg\",\"width\":800,\"height\":711},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/other.kelsey.host\/amateurphotographer\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Latest\",\"item\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Latest news\",\"item\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Hasselblad cameras in massive price crash\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#website\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/\",\"name\":\"Amateur Photographer\",\"description\":\"The world&#039;s number 1 weekly photo magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/other.kelsey.host\/amateurphotographer\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\",\"name\":\"Megan Graye\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0b95161d530e5765e0f73ca7fe2460cf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0b95161d530e5765e0f73ca7fe2460cf?s=96&d=mm&r=g\",\"caption\":\"Megan Graye\"},\"description\":\"Megan Graye is a freelance journalist and content producer. On top of having written for publications such as The Independent, The V&amp;A and Cosmopolitan, she has also founded her own non-profit organisation - VOCAL GIRLS - which promotes artists of marginalised genders in music.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/megan-graye-9a7791152\/\"],\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/author\/mgraye\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hasselblad cameras in massive price crash - Amateur Photographer","description":"Hasselblad has slashed the price of its \u2018entry-point' camera by almost a quarter, telling enthusiasts that its never been a better time to break into the world of professional medium-format photography.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/","og_locale":"en_US","og_type":"article","og_title":"Hasselblad cameras in massive price crash","og_description":"Hasselblad has slashed the price of its \u2018entry-point' camera by almost a quarter, telling enthusiasts that its never been a better time to break into the world of professional medium-format photography.","og_url":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/","og_site_name":"Amateur Photographer","article_publisher":"http:\/\/www.facebook.com\/Amateur.photographer.magazine","article_published_time":"2012-05-21T07:48:00+00:00","article_modified_time":"2014-09-02T13:31:18+00:00","og_image":[{"width":800,"height":711,"url":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/05\/blad.jpg","type":"image\/jpeg"}],"author":"Megan Graye","twitter_card":"summary_large_image","twitter_creator":"@AP_Magazine","twitter_site":"@AP_Magazine","twitter_misc":{"Written by":"Megan Graye","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/#article","isPartOf":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/"},"author":{"name":"Megan Graye","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1"},"headline":"Hasselblad cameras in massive price crash","datePublished":"2012-05-21T07:48:00+00:00","dateModified":"2014-09-02T13:31:18+00:00","mainEntityOfPage":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/"},"wordCount":129,"commentCount":0,"image":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/#primaryimage"},"thumbnailUrl":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/05\/blad.jpg","articleSection":["Latest news"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/","url":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/","name":"Hasselblad cameras in massive price crash - Amateur Photographer","isPartOf":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#website"},"primaryImageOfPage":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/#primaryimage"},"image":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/#primaryimage"},"thumbnailUrl":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/05\/blad.jpg","datePublished":"2012-05-21T07:48:00+00:00","dateModified":"2014-09-02T13:31:18+00:00","author":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1"},"description":"Hasselblad has slashed the price of its \u2018entry-point' camera by almost a quarter, telling enthusiasts that its never been a better time to break into the world of professional medium-format photography.","breadcrumb":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/#primaryimage","url":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/05\/blad.jpg","contentUrl":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/05\/blad.jpg","width":800,"height":711},{"@type":"BreadcrumbList","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-cameras-in-massive-price-crash\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/other.kelsey.host\/amateurphotographer\/"},{"@type":"ListItem","position":2,"name":"Latest","item":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/"},{"@type":"ListItem","position":3,"name":"Latest news","item":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/"},{"@type":"ListItem","position":4,"name":"Hasselblad cameras in massive price crash"}]},{"@type":"WebSite","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#website","url":"https:\/\/other.kelsey.host\/amateurphotographer\/","name":"Amateur Photographer","description":"The world&#039;s number 1 weekly photo magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/other.kelsey.host\/amateurphotographer\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1","name":"Megan Graye","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0b95161d530e5765e0f73ca7fe2460cf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b95161d530e5765e0f73ca7fe2460cf?s=96&d=mm&r=g","caption":"Megan Graye"},"description":"Megan Graye is a freelance journalist and content producer. On top of having written for publications such as The Independent, The V&amp;A and Cosmopolitan, she has also founded her own non-profit organisation - VOCAL GIRLS - which promotes artists of marginalised genders in music.","sameAs":["https:\/\/www.linkedin.com\/in\/megan-graye-9a7791152\/"],"url":"https:\/\/other.kelsey.host\/amateurphotographer\/author\/mgraye\/"}]}},"acf":[],"jetpack_featured_media_url":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/05\/blad.jpg","jetpack_sharing_enabled":true,"publishpress_future_action":{"enabled":false,"date":"2026-04-17 13:06:21","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts\/13088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/users\/324"}],"replies":[{"embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/comments?post=13088"}],"version-history":[{"count":1,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts\/13088\/revisions"}],"predecessor-version":[{"id":13090,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts\/13088\/revisions\/13090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/media\/13089"}],"wp:attachment":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/media?parent=13088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/categories?post=13088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/tags?post=13088"},{"taxonomy":"product-category","embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/product-category?post=13088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}