{"id":133612,"date":"2020-01-13T09:21:17","date_gmt":"2020-01-13T09:21:17","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/?p=133612"},"modified":"2020-01-13T10:11:03","modified_gmt":"2020-01-13T10:11:03","slug":"power-change","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/technique\/power-change\/","title":{"rendered":"The power of change"},"content":{"rendered":"

At this time of the year magazines and websites are all screaming \u2018new year, new you\u2019 in a bid to sell us the latest diet or exercise fad – but sometimes lasting change comes in a less obvious form. Just like all the other habits in our lives, our approach to photography can sometimes be formulaic: we have a favourite camera and lens combination, a preferred genre, perhaps we are loyal to a certain manufacturer. However, staying within our comfort zone can stop us from reaching our full potential. Here we speak to three professional photographers about the brave choices they made to realise their ambitions.<\/p>\n

\n

Kate Hopewell-Smith – changed manufacturers, careers and camera systems<\/strong><\/h3>\n

Kate Hopewell-Smith<\/a><\/p>\n\t\t

\n\t\t\t\"Kate\t\t\t

Switching to the Sony mirrorless system has encouraged Kate to be more experimental with her photography. Credit: Kate Hopewell-Smith<\/p>\n\t\t<\/div>\n\t\t\n

The only constant in this business is change,\u2019 top wedding and portrait photographer Kate observes. Kate has always been creative, and looking after a young family, she found she needed a creative outlet. The choice came down to jewellery making and photography and she chose photography. Kate started to think seriously about turning her passion into a career. \u2018I was never worried about running a business as I had done that before, but just had to get a lot better at photography!\u2019<\/p>\n

Sensing her enthusiasm, Kate\u2019s then partner bought her a Nikon DSLR. \u2018I desperately wanted to learn, but I didn\u2019t choose the camera myself \u2013 I never stood in the camera shop\u00a0 and weighed up the options,\u2019 she reveals. Later on people would say to me \u201cCanon feels good in the hand\u201d and I would have no idea!\u2019<\/p>\n

But, at the time, Kate was content with her Nikon, and between 2014 and 2016 she even worked as a UK Nikon Ambassador. But as the two-year programme came to an end, Kate started to question whether her Nikon gear was serving her particular needs. To muddy the waters, her partner, Brent Kirkman (who was a cinematographer), was beginning to feel restricted by DSLRs and was moving towards Sony. \u2018We work together a lot, so ideally we wanted to use the same platform,\u2019 says Kate. \u2018But I needed to decide for myself, so I tried Canon, Fuji, Panasonic etc \u2013 and then I tried Sony.\u2019 One of the reasons that Kate was reluctant to change manufacturers was the sheer amount of glass she already owned, but Brent convinced her it wasn\u2019t a deal breaker. \u2018We knew that Nikon and Canon were about to release mirrorless cameras,\u2019 she explains, \u2018but to make the most of the full-frame technology we were going to have to replace our lenses anyway; while we could have used adapters in the short term, it really would have been a temporary fix. Once I got my head around that, it opened up a full review of the market.\u2019<\/p>\n\t\t

\n\t\t\t\"Kate\t\t\t

Kate is a visual storyteller who takes the trouble to get to know her subjects. Credit: Kate Hopewell-Smith<\/p>\n\t\t<\/div>\n\t\t\n

Before making the leap, however, Kate borrowed a Sony A7 III and an A7R III (with a bunch of lenses) for a month, and shot a variety of commissions, from weddings to boudoir, using the equipment. At the end of the month she didn\u2019t want to give the Sonys back, but that\u2019s not to say it was all plain sailing. \u2018I tend to use the analogy of driving a car,\u2019 she says \u2018as you are able to drive but still need to get used to the new model.\u2019<\/p>\n

Before long, using the Sony gear became second nature, but Kate was still sad to see her Nikons go. \u2018I didn\u2019t jump easily,\u2019 she reveals. \u2018When I did the full exchange it was a sad day for me. I felt like I had to mourn the Nikon stu .\u2019 Her loyalty was such that she kept her battered Nikon D3S. \u2018It has been through a lot with me,\u2019 she admits. But her sadness was fleeting, and since unboxing her new Sony gear she hasn\u2019t looked back. Kate and Brent primarily use A9 and A7 III bodies (although they recently took delivery of some A9 IIs) and, for them, the switch to Sony full-frame mirrorless has been a real game-changer.<\/p>\n

\u2018The effect it\u2019s had on the way I shoot is dramatic,\u2019 reveals Kate. \u2018Now I rarely look through the viewfinder \u2013 I even use the LCD screen to move the focusing point. I compose differently too \u2013 I shoot from the floor to anywhere I can get my hands to.\u2019<\/p>\n

Being able to trust the technology has allowed Kate to take greater risks, and increased her confidence when it comes to capturing fast-moving action.<\/p>\n

\u2018I can rely on the autofocus system because it\u2019s so fast and accurate,\u2019 she proposes. \u2018My hit rate has doubled. If anything I need to learn to slow down, to trust that I\u2019ve nailed it.\u2019 It sounds like Kate has found the dream camera system \u2013 but would she consider switching allegiance again if the right camera came along? \u2018Of course,\u2019 she exclaims. \u2018As professional photographers, we should be investing in the best kit we can to get the job done.\u2019<\/p>\n

\n

Kate\u2019s top tips<\/h3>\n
    \n
  1. You\u2019ve got to hold a camera and work with it to know if it\u2019s for you. Don\u2019t expect to be able to do this by reading reviews or reading the manual.<\/li>\n
  2. To begin with, using a new camera is a nightmare, but you will get used to it. And however intelligent the camera\u2019s software is, you will need to be able to take control of the settings yourself.<\/li>\n
  3. Customise your camera. Brent and I have ours set up the same so we can, quite literally, throw them at each other during a shoot; but that\u2019s quite unusual!<\/li>\n<\/ol>\n
    \n

    Specialising in wedding, portrait, personal branding and boudoir photography, Kate Hopewell-Smith<\/a> has a passion for people. Getting to know her clients helps her to create images that will be cherished for a lifetime. Kate and her cinematographer husband, Brent, are Sony Europe Imaging Ambassadors.<\/strong><\/p>\n

    \n

    Jody MacDonald changed from amateur to pro<\/strong><\/h3>\n

    Jody MacDonald<\/a><\/p>\n\t\t

    \n\t\t\t\"Jody\t\t\t

    A paraglider soars over remote dunes on the island of Bazaruto, Mozambique. Credit: Jody Macdonald<\/p>\n\t\t<\/div>\n\t\t\n

    When Jody MacDonald was a child she wanted to be Indiana Jones. Jody spent 16 years living in the Middle East, but as a perk of her dad\u2019s job the family received paid vacations, so they travelled extensively. \u2018By the time I was a teenager I had seen a lot of the world, and this glimpse into how amazing the planet is made me dream of more adventures,\u2019 she recalls.<\/p>\n

    Having shown an aptitude for art and sports at school she went on to study outdoor recreation at university, where she took photography as an elective. \u2018For me it was like lightning striking,\u2019 she enthuses. \u2018I was like, wow now I can combine my love of art and adventure!\u2019 After graduating Jody became an outdoor guide, escorting clients into the wilderness \u2013 often on rafts. Everywhere she went, her camera went with her. \u2018After a while I had the opportunity to be a photo editor for a big outdoor retail company,\u2019 she explains. Jody embraced the role, and her experience on the editorial side proved invaluable when she later decided to progress her photography career. After a few years in the office, however, she grew restless, and when someone asked if she wanted to go sailing in the South Pacific she was on board immediately. \u2018I ended up creating a sailing business, and I lived at sea for 10 years straight,\u2019 she reveals. \u2018That really became my platform for developing my photography.\u2019<\/p>\n

    Self taught<\/h3>\n

    Due to the isolation, Jody honed her photography skills through trial and error. \u2018At the time I didn\u2019t have access to the internet so I couldn\u2019t just look up tutorials or go on YouTube,\u2019 she recalls. \u2018I just had to figure it out!\u2019 As luck would have it, her clients often included professional kiteboarders and surfers, so she taught herself how to photograph these athletes at sea. For the most part Jody was using a Canon EOS 5D Mark II and a Canon EOS 7D, with housings. \u2018I needed a couple of bodies as the chance of one failing due to the salt water was pretty high,\u2019 she admits. But when she needed a new piece of kit she had a novel way of obtaining it. \u2018I would order something and have it sent to one of my clients who would bring it out to me,\u2019 she reveals. It sounds like the perfect set-up, but there was one challenge that proved harder to overcome. \u2018I was seasick for pretty much ten years,\u2019 laughs Jody, \u2018but my love for exploration, adventure and photography outweighed the discomfort \u2013 I just knew I had to suck it up and keep going!\u2019<\/p>\n\t\t

    \n\t\t\t\"Jody\t\t\t

    Rajan, India\u2019s iconic swimming elephant, Andaman Islands, India. Credit: Jody MacDonald<\/p>\n\t\t<\/div>\n\t\t\n

    When to give up the job<\/h3>\n

    Jody\u2019s transition from amateur to pro photographer was pretty gradual \u2013 she started submitting pictures to photo editors at magazines (where her editorial experience came in useful), and over time her hit rate grew. \u2018There\u2019s a point where it\u2019s all-consuming, it\u2019s taking up all of your time and mental processes, and you\u2019re selling enough to live off,\u2019 she says. \u2018For me, it ramped up over the ten-year period, but I was probably in the last three or four years of sailing before I could wholly support myself through photography.\u2019<\/p>\n

    Jody\u2019s story is unique, but for many people the comfort and security of a nine-to-five job is hard to relinquish, even when photography is their passion. In such instances, Jody has some advice. \u2018You only have so much time and energy in a day, so if you\u2019re not quite there yet and you need something to pay the bills take a job that\u2019s easier to quit. Go work at Starbucks or get something part-time and spend the rest of your time on your photography. If you keep taking pictures you\u2019ll get better and you\u2019ll soon be able to wean yourself off the job \u2013 then it\u2019s easy, because you have no emotional connection to it.\u2019 But what about all the people who advise having six months of salary in the bank before jumping ship? \u2018That\u2019s just an excuse because you\u2019re too scared to make the leap,\u2019 laughs Jody. \u2018I try to have the least amount of monthly bills as I can \u2013 I don\u2019t take out loans or buy a car on loan, for example \u2013 I really feel that keeping these things to a minimum gives you more options and opportunities to pursue your dreams and passions.\u2019<\/p>\n

    \n

    Jody\u2019s top tips<\/h3>\n
      \n
    1. Think about where you live. Some people live in really expensive cities and their bills are so high that they can\u2019t get out from under them. Obviously, some people can\u2019t move, but if they can I say go somewhere cheaper! Go live in Southeast Asia for a while: the cost of living is cheaper and the photo opportunities are incredible. It will make it easier to make the transition because you\u2019re not tied down with debt.<\/li>\n
    2. Finding a niche is incredibly important. When you\u2019re a beginner it\u2019s hard to do, because you\u2019re excited about so many different types of pictures, and taking pictures in general. As you get better you narrow things down and find your style. When you do this your work really stands out and you create your branding.<\/li>\n
    3. Society tells us we need so many things that we really don\u2019t. When I buy something I\u2019m always thinking about the choices I\u2019m making \u2013 I ask myself is this ego-driven or do I really need it? It may sound simple, but it\u2019s actually a step towards pursuing what you really want to be doing in life.<\/li>\n<\/ol>\n
      \n

      Having spent ten years sailing around the world on kiteboarding, paragliding and surfing expeditions, Jody MacDonald<\/a> turned her passion for photography into a full-time career. Her work has appeared in many high-profile magazines including National Geographic and Men\u2019s Journal.<\/strong><\/p>\n

      \n

      Elia Locardi changed careers, and everything else!<\/strong><\/h3>\n

      Elia Locardi<\/a><\/strong><\/p>\n\t\t

      \n\t\t\t\"Elia\t\t\t

      An old pagoda and a sea of cherry blossoms frame the beautiful and timeless shape of Mount Fuji in Japan. Credit: Elia Locardi<\/p>\n\t\t<\/div>\n\t\t\n

      In 2012 Elia Locardi and his wife, Naomi, began jettisoning their personal possessions. Elia had been working more than 60 hours a week, balancing his freelance work with his job as a college professor in visual effects and motion graphics. The pair had taken out a sizeable mortgage and set up home, but after a few years, despite their best efforts, they were struggling to make ends meet.<\/p>\n

      Elia then lost his job at the school, and soon found himself facing financial ruin. \u2018I was ready to let the bank have it,\u2019 he admits. \u2018I didn\u2019t want to live this life we had created for ourselves, or to do the same job any more, so I decided to leave my old life behind.\u2019 As a result, Elia and Naomi sold their house and moved to an apartment on the beach.<\/p>\n

      Once settled, they began to shift their goals from making money to enjoying life experiences. \u2018It wasn\u2019t so much about what we had or didn\u2019t have, but more about what we did with our time and who we spent it with,\u2019 explains Naomi.<\/p>\n

      After a family health scare, the pair found themselves in Italy visiting Elia\u2019s uncle. \u2019When I went to Rome I was incredibly inspired,\u2019 recalls Elia. \u2018I had spent ten years not making a single piece of art for myself, it was all client driven; and here I was in an incredible city, taking photos and having a great time making art.\u2019 At that point Elia decided to prioritise life experiences and become a full-time photographer.<\/p>\n\t\t

      \n\t\t\t\"Elia\t\t\t

      The stars dance above Mount Bromo, Indonesia, as morning fog rolls through the caldera. Credit: Elia Locardi<\/p>\n\t\t<\/div>\n\t\t\n

      Becoming a digital nomad<\/h3>\n

      Once the couple had defined their new dream, they shifted everything in their lives to make it a reality. They began to travel extensively, but still had bills from the apartment, car etc to pay, which essentially restricted their freedom. On a trip to Stockholm it occurred to them that they could become digital nomads \u2013 location independent individuals. \u2018We were trying to figure something out when we said what if we didn\u2019t live anywhere and just kept travelling,\u2019 enthuses Elia. It was a lightbulb moment.<\/p>\n

      The pair knew that, provided there was a reliable internet connection, they could work on the road \u2013Elia as a photographer and Naomi as a graphic designer. \u2018Once we decided that was what we wanted we were 100% in,\u2019 recalls Naomi. As soon as they got home they began getting rid of their possessions, and drastically reducing their bills. It was a tough process, but allowed them to get on the road. \u2018It also did one other thing for us: it eliminated the need for a round trip ticket,\u2019 explains Elia. \u2018The idea was to travel and spend more time in each location.\u2019 The pair now run photo tours, teaching workshops, and using their travel experience to further their ambitions (though they now have a base in Florida).<\/p>\n

      \n

      Elia and Naomi\u2019s top tips<\/h3>\n
        \n
      1. Prioritise life experience over making money. Everyone is different but think about what really matters.<\/li>\n
      2. The barrier between getting what you want and not getting what you want is trying – you have to try.<\/li>\n
      3. Don\u2019t put off things that are important to you, just to maintain a lifestyle you don\u2019t really want.<\/li>\n<\/ol>\n
        \n

        Since becoming a full-time professional photographer, Elia Locardi<\/a> has visited more than 65 countries, flown nearly two million miles, and teamed up with many high-profile brands, NGOs and tourism agencies. Elia specialises in travel photography, but is also a well-respected public speaker and educator.<\/strong><\/p>\n

        \n\n","protected":false},"excerpt":{"rendered":"

        Sometimes, we need to consider making big changes. Tracy Calder talks to three photographers who embraced change – be it camera systems or their very way of life<\/p>\n","protected":false},"author":323,"featured_media":133624,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[311,36],"tags":[],"product-category":[],"class_list":["post-133612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-technique"],"yoast_head":"\nThe power of change - Amateur Photographer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/technique\/power-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The power of change\" \/>\n<meta property=\"og:description\" content=\"Sometimes, we need to consider making big changes. Tracy Calder talks to three photographers who embraced change - be it camera systems or their very way of life\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/technique\/power-change\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-13T09:21:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-13T10:11:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2020\/01\/Kate-Hopewell-Smith-visual-storytelling-e1578907261736.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rosee Woodland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosee Woodland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/technique\/power-change\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/technique\/power-change\/\"},\"author\":{\"name\":\"Rosee Woodland\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/f95a396031978ed0ea69236f11b520a5\"},\"headline\":\"The power of change\",\"datePublished\":\"2020-01-13T09:21:17+00:00\",\"dateModified\":\"2020-01-13T10:11:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/technique\/power-change\/\"},\"wordCount\":2708,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/technique\/power-change\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2020\/01\/Kate-Hopewell-Smith-visual-storytelling-e1578907261736.jpg\",\"articleSection\":[\"Latest articles\",\"Technique\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/technique\/power-change\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/technique\/power-change\/\",\"name\":\"The power of change - 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