{"id":137474,"date":"2020-05-28T16:23:40","date_gmt":"2020-05-28T15:23:40","guid":{"rendered":"https:\/\/other.kelsey.host\/amateurphotographer\/?p=137474"},"modified":"2020-07-29T14:53:34","modified_gmt":"2020-07-29T13:53:34","slug":"unsung-hero-mohit-ahuja","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/technique\/interviews\/unsung-hero-mohit-ahuja\/","title":{"rendered":"Unsung Hero: Mohit Ahuja"},"content":{"rendered":"<p>Many people with various physical and mental challenges find photography a hugely beneficial and therapeutic pursuit, a subject we have covered widely in AP. Getting paid for your photography is another matter. So, we\u2019re really happy to be celebrating the remarkable work of Mohit Ahuja, a former advertising copywriter who is helping to turn disabled people into pro-standard photographers in India \u2013 a society which, while changing fast, still has traditionally conservative attitudes to disability.<\/p>\n\t\t<div id=&quot;attachment_137494&quot;  class=\"c-caption aligncenter\" style=\"max-width: 1220px\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-137494\" src=\"\/export\/mohit-and-students_387476412_679070912.jpg\" alt=\"Mohit, centre, with some of the students he\u2019s trained at KnowDisability.org\" width=\"1200\" height=\"800\" \/>\t\t\t<p class=\"c-caption__text\">Mohit, centre, with some of the students he\u2019s trained at KnowDisability.org<\/p>\n\t\t<\/div>\n\t\t\n<p>Mohit is a colourful and big-hearted character who is as passionate about motorcycling as he is about helping disabled people reach their full potential through photography. \u2018I started photography back in college with a point-and-shoot camera borrowed from a friend,\u2019 he explains. \u2018Initially it was to click anything and everything and we\u2019d just pose with our bikes for our social media profiles. But then, a year later, we thought of shooting a calendar before college ended. Me and my friends either shot or modelled for those pictures and while they look pretty amateurish to me now, back then it was one cool thing we\u2019d pulled off. Soon, I was trying Photoshop and before I knew it, I was hooked.\u2019<\/p>\n<p><strong>A biker for good<\/strong><\/p>\n<p>While working as an advertising copywriter for major global agency J Walter Thompson, Mohit set up Bikers for Good, a motorcycle club that also got involved in good works.<br \/>\n\u2018I\u2019d been riding motorcycles and scooters since my school days, but around the age of 24, I started thinking motorcycling has to be more than a lifestyle and just looking cool. So, I organised a ride to help out an NGO. The organisation works for the welfare of the specially-abled \u2013 and my eldest sister, a superhuman herself [Mohit avoids the term \u2018disabled\u2019] also goes there. It was great to see the non-biker side of the society loving us and embracing bikers.\u2019<\/p>\n\t\t<div id=&quot;attachment_137496&quot;  class=\"c-caption aligncenter\" style=\"max-width: 1220px\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-137496\" src=\"\/export\/Pallavi_387476421_679070912.jpg\" alt=\"Pallavi, a Bikers for Good shot taken by the \u2018superhumans\u2019\" width=\"1200\" height=\"800\" \/>\t\t\t<p class=\"c-caption__text\">Pallavi, a Bikers for Good shot taken by the \u2018superhumans\u2019<\/p>\n\t\t<\/div>\n\t\t\n<p>It was through working with this NGO and other projects that Mohit decided to try to use photography as a way of boosting the skills and opportunities for the disabled people he met.<br \/>\n\u2018In 2015, after almost a decade in advertising and a few awards, I felt like I wanted to do more than just sit in a cubicle and write scripts for different brands. I was then working in one of the leading radio stations in India, but I felt I had a bigger calling. So, I quit. A few months after, I randomly walked into this NGO I used to volunteer at and asked them if I could do a ten-day summer workshop for the specially-abled kids there. That was when I discovered these people had a serious talent for photography.\u2019 Mohit started teaching photography at the NGO three days a week, and within just a few months, some of the students started landing professional assignments.<\/p>\n<p>\u2018Shaishav, then my youngest student, got his first assignment to shoot a Harley-Davidson showroom launch and we were overwhelmed. Imagine, 200 bikers standing there and applauding this kid with Down\u2019s Syndrome. His parents were also called up on stage and a wad of cash handed over. It was amazing.\u2019<\/p>\n<p>Being an ex-advertising pro, Mohit came up with a snappy name for his new project \u2013 <a href=\"http:\/\/www.KnowDisability.org\">KnowDisability.org<\/a>. \u2018It was a lesson for me for life, and also sounds exactly like \u201cNo Disability\u201d. Today, seven of my students are full-time professional photographers, shooting assignments and making me proud every day.\u2019<\/p>\n<p><strong>Removing society\u2019s labels<\/strong><\/p>\n<p>As you can imagine, however, the challenges involved in getting Mohit\u2019s students to this level were not insubstantial. \u2018When we started it was a mammoth task to convince the parents that their boys were capable of much more than folding envelopes or baking cakes. I\u2019m not saying doing these things is any lesser a skill, but we needed to open our eyes to the world out there and the plethora of opportunities waiting to be seized. Convincing the parents to buy cameras was a big challenge, and even today, this can be difficult. The moment a kid is diagnosed with disability, everyone in our society starts showing the impossibilities to the parents and soon after, they end up expecting less from their kids. But the moment you remove labels from a person, you can see how limitless they can be. That\u2019s what I\u2019ve learnt from my students.\u2019<\/p>\n\t\t<div id=&quot;attachment_137497&quot;  class=\"c-caption aligncenter\" style=\"max-width: 1220px\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-137497\" src=\"\/export\/Seema-2_387476431_679070912.jpg\" alt=\"An image taken by one of the \u2018superhumans\u2019 for an exhibition\" width=\"1200\" height=\"800\" \/>\t\t\t<p class=\"c-caption__text\">An image taken by one of the \u2018superhumans\u2019 for an exhibition<\/p>\n\t\t<\/div>\n\t\t\n<p>As for the future, Mohit is keen to keep on developing KnowDisability.org. \u2018We want to break a lot more stereotypes, train a lot more superhumans in the art of photography and see the students land more assignments. We\u2019ve already started this with #OneSpecialShoot where you can gift a shoot by the superhumans to loved ones.\u2019<\/p>\n<p>We also asked Mohit about the insurance cover he is able to get for his gear, and that of his students. \u2018Insurance here is still a very tricky affair. We do have some insurance companies talking about specialist camera insurance but from what I\u2019ve heard and experienced a couple of times, it\u2019s not too dependable. So, we are more or less at the mercy of warranties, or just hoping to stay lucky.\u2019<\/p>\n<p><strong>Working with big names<\/strong><\/p>\n<p>The Harley-Davidson showroom assignment was the first big commission landed by the photographers at KnowDisability.org.<\/p>\n<p>\u2018After that, the boys started getting calls to cover events, shoot products and for e-commerce jobs,\u2019 Mohit explains. \u2018About a year later, I had a conversation with Panasonic and we came up with the idea of celebrating World Photography Day with a film and an exhibition. Soon, Beyond Frames was shot and my students Vikas, Shaishav, Tarit, Tanmay, Bharat, Shiva and Siddharth got featured in the film. Next, Panasonic Lumix sponsored their first official exhibition, see the YouTube video at <a href=\"http:\/\/bit.ly\/youtubemohit\">bit.ly\/youtubemohit<\/a>.\u2019<\/p>\n<hr \/>\n<p><strong>Mohit Ahuja is a former advertising professional based in India who set up <a href=\"http:\/\/www.KnowDisability.org\">KnowDisability.org<\/a> in 2015, an organisation which helps disabled people to reach their full potential through photography.<\/strong><\/p>\n\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-137498 alignleft\" src=\"\/export\/ripe-insurance-logo_377967751_647751482.jpg\" alt=\"\" width=\"124\" height=\"111\" \/>In association with Ripe Insurance<\/p>\n<p><a href=\"http:\/\/www.ripeinsurance.co.uk\/photography\">www.ripeinsurance.co.uk\/photography<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many people with various physical and mental challenges find photography a hugely beneficial and therapeutic pursuit, a subject we have covered widely in AP. Getting paid for your photography is another matter. So, we\u2019re really happy to be celebrating the remarkable work of Mohit Ahuja, a former advertising copywriter who is helping to turn disabled [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":139002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[374,39],"tags":[],"product-category":[],"class_list":["post-137474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-photo-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unsung Hero: Mohit Ahuja - Amateur Photographer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/technique\/interviews\/unsung-hero-mohit-ahuja\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unsung Hero: Mohit Ahuja\" \/>\n<meta property=\"og:description\" content=\"Many people with various physical and mental challenges find photography a hugely beneficial and therapeutic pursuit, a subject we have covered widely in AP. 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