{"id":138807,"date":"2020-07-17T16:21:59","date_gmt":"2020-07-17T15:21:59","guid":{"rendered":"https:\/\/other.kelsey.host\/amateurphotographer\/?p=138807"},"modified":"2020-07-29T14:14:59","modified_gmt":"2020-07-29T13:14:59","slug":"pentax-reaffirms-commitment-to-dslr-technology","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/pentax-reaffirms-commitment-to-dslr-technology\/","title":{"rendered":"Pentax reaffirms commitment to DSLR technology"},"content":{"rendered":"<p>Pentax has again confirmed its commitment to the digital SLR, rather than mirrorless camera technology. The company has unveiled a social media campaign and set up a <a href=\"http:\/\/www.ricoh-imaging.co.jp\/english\/brand\/pentax\/vision\/\" target=\"_blank\" rel=\"noopener noreferrer\">microsite<\/a>, which is something of a love letter to mirrored cameras, and optical viewfinders\/pentaprisms in particular. While there is no explicit reference to NOT going down the mirrorless route, the \u2018m\u2019 word never appears on the main microsite; instead, the site reads like an extended mission statement taken from an annual report, with a reminder that Pentax was a pioneer in SLR technology.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-138808 \" src=\"\/export\/pentax-2-630x366.jpg\" alt=\"\" width=\"630\" height=\"366\" \/>\n<p>Also embedded in the micro site is a somewhat more revealing <a href=\"https:\/\/www.youtube.com\/watch?v=-tOfTmF7ahs\" target=\"_blank\" rel=\"noopener noreferrer\">interview<\/a> between Pentax president Shinobu Takahashi and Japanese photographer Keita Sasaki, with English subtitles. It is fair to say Takahashi doesn\u2019t exactly get a grilling \u2013 Sasaki is no Jeremy Paxman, and the high standards of Japanese politesse are rigorously observed.<\/p>\n<p>The interview video is still worth watching though. When asked about any plans to release a mirrorless model, the company line is \u201cwe aren\u2019t prioritizing either SLRs or mirrorless models. The thing that matters most to Pentax is developing SLR cameras that will provide our users with the ultimate pleasure of photography.\u201d And there is a lot of touchy-feely stuff about that (see the &#8216;Five Principles of Pentax&#8217; at the end of this article).<\/p>\n<p>Customers will make their own mind up, but it\u2019s surely a brave move by Pentax to remain a DSLR stalwart in a tough, shrinking market increasingly dominated by higher-end mirrorless models from Sony, Canon, Nikon and Fujifilm, with their big R&amp;D budgets and marketing spends. Even the biggest Pentax cheerleader would also have to concede that a lot of the benefits of DSLRs spelled out in the new campaign can also apply to mirrorless cameras \u2013 including high-quality viewfinders. The days of titchy, poor quality EVFs, for example, are mostly gone.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-138809 size-large\" src=\"\/export\/principles-630x383.jpg\" alt=\"\" width=\"630\" height=\"383\" \/>\n\n","protected":false},"excerpt":{"rendered":"<p>Pentax has again confirmed its commitment to the digital SLR, rather than mirrorless camera technology. The company has unveiled a social media campaign and set up a microsite, which is something of a love letter to mirrored cameras, and optical viewfinders\/pentaprisms in particular. While there is no explicit reference to NOT going down the mirrorless [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":138836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57,39],"tags":[],"product-category":[],"class_list":["post-138807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-announcements","category-photo-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pentax reaffirms commitment to DSLR technology - Amateur Photographer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/pentax-reaffirms-commitment-to-dslr-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pentax reaffirms commitment to DSLR technology\" \/>\n<meta property=\"og:description\" content=\"Pentax has again confirmed its commitment to the digital SLR, rather than mirrorless camera technology. The company has unveiled a social media campaign and set up a microsite, which is something of a love letter to mirrored cameras, and optical viewfinders\/pentaprisms in particular. 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