{"id":13898,"date":"2012-02-17T20:45:00","date_gmt":"2012-02-17T20:45:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/olympus-financial-troubles-will-not-affect-launch-of-new-products-13898"},"modified":"2014-09-02T14:43:41","modified_gmt":"2014-09-02T13:43:41","slug":"olympus-financial-troubles-will-not-affect-launch-of-new-products","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-financial-troubles-will-not-affect-launch-of-new-products\/","title":{"rendered":"Olympus: Financial troubles will not affect launch of new products"},"content":{"rendered":"

Olympus claims its imaging division will continue as usual, despite the company’s financial issues.<\/strong><\/p>\n

Olympus OM-D First Look from CP+<\/a><\/p>\n

CLICK HERE FOR LINKS TO STORIES ABOUT OLYMPUS SCANDAL<\/a><\/p>\n

CLICK HERE FOR ARTICLES ABOUT OLYMPUS WHISTLEBLOWER MICHAEL WOODFORD<\/a><\/p>\n

CLICK HERE FOR EXCLUSIVE AP INTERVIEW WITH MICHAEL WOODFORD, FEBRUARY 2012<\/a><\/p>\n

Speaking at a European press event for the new Olympus OM-D E-M5, Toshiyuki Terada, manager of the Product Marketing and Planning Group, was positive when asked whether the company’s financial issues will impact on future product launches. <\/p>\n

He told AP that the ‘imaging side of the business will continue as normal and will not be affected by what else is going on inside the company’.<\/p>\n

Terada also gave some insight as to what we can expect to see from Olympus this September, at Photokina. <\/p>\n

He stated that it was unlikely there would be another camera in the OM-D line by the time of the Photokina fair, which is held every two years in Cologne, Germany. <\/p>\n

However, he did indicate that the next Olympus micro four thirds camera would be in the Pen series. <\/p>\n

With regards to future lenses aimed more specifically towards OM-D series users, Terada said that Olympus ‘was always looking at prime lenses and listening to the demands’.<\/p>\n

Micro four thirds users can also expect more news on the recently announced M.Zuiko Digital ED 75mm f\/1.8 and M.Zuiko Digital 60mm f\/2.8 Macro lenses. <\/p>\n

Terada said both lenses should be ready for release in ‘late summer’, again fitting in with a likely announcement at the start of the Photokina fair. <\/p>\n

He added that, of the two, the 75mm portrait lens will probably be available first. <\/p>\n

At the event, Claudia Baehr, European Product Manager for Olympus, was keen to remind assembled journalists that the Olympus four thirds E-series cameras still represent the company’s professional camera line. <\/p>\n

She said the new OM-D product line was not aimed at professional photographers, but at advanced enthusiasts, and said it was possible there would be a new professional level E-Series Olympus camera at some point in the future. <\/p>\n

Terada also emphasised that the E-M5 was not a professional level camera, adding that Olympus has ‘yet to decide whether to release a professional specification body or not’ as the company is ‘waiting to see how the E-M5’s price and technology will be accepted by the market. However [a professional OM-D camera] is a possibility’.<\/p>\n

[Editing by Chris Cheesman]<\/p>\n

Interview with Olympus whistleblower Michael Woodford 16 February 2012<\/a><\/p>\n

Olympus OM-D First Look from CP+<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Olympus claims its imaging division will continue as usual, despite the company’s financial issues.<\/p>\n","protected":false},"author":326,"featured_media":13899,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-13898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"\nOlympus: Financial troubles will not affect launch of new products - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Olympus Imaging Division will continue as usual, despite the companies financial issues\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-financial-troubles-will-not-affect-launch-of-new-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olympus: Financial troubles will not affect launch of new products\" \/>\n<meta property=\"og:description\" content=\"Olympus Imaging Division will continue as usual, despite the companies financial issues\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-financial-troubles-will-not-affect-launch-of-new-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-17T20:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-02T13:43:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/02\/Toshiyuki_Terada_web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kev Mitchell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kev Mitchell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-financial-troubles-will-not-affect-launch-of-new-products\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-financial-troubles-will-not-affect-launch-of-new-products\/\"},\"author\":{\"name\":\"Kev Mitchell\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/14f28eb37e57e1d884527cfed648453f\"},\"headline\":\"Olympus: Financial troubles will not affect launch of new products\",\"datePublished\":\"2012-02-17T20:45:00+00:00\",\"dateModified\":\"2014-09-02T13:43:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-financial-troubles-will-not-affect-launch-of-new-products\/\"},\"wordCount\":430,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-financial-troubles-will-not-affect-launch-of-new-products\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/02\/Toshiyuki_Terada_web.jpg\",\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-financial-troubles-will-not-affect-launch-of-new-products\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-financial-troubles-will-not-affect-launch-of-new-products\/\",\"name\":\"Olympus: Financial troubles will not affect launch of new products - 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