{"id":14025,"date":"2012-02-08T01:47:00","date_gmt":"2012-02-08T01:47:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/olympus-om-d-e-m5-finally-gets-green-light-update-14025"},"modified":"2014-09-02T14:45:45","modified_gmt":"2014-09-02T13:45:45","slug":"olympus-om-d-e-m5-finally-gets-green-light-update","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-om-d-e-m5-finally-gets-green-light-update\/","title":{"rendered":"Olympus OM-D E-M5 finally gets green light (update)"},"content":{"rendered":"<p><strong>The Olympus OM-D E-M5 adds a built-in electronic viewfinder to a new line of micro four thirds cameras as the brand makes a fresh bid to return to its historic roots.<\/strong><\/p>\n<p>Olympus officially lifted the OM-D?s global press embargo at 2am UK time today, following weeks of speculation on the internet.<\/p>\n<p>Toshi Terada, Olympus?s SLR planning manager, said the company wants to go back to its origins with a design echoing the traditional OM series of film-based SLRs launched around four decades ago.<\/p>\n<p>The ?lightweight, compact? body echoes that of its analogue predecessors, according to Olympus.<\/p>\n<p>UK photographers are expected to get their first look at the E-M5 when it goes on show at the Focus on Imaging show in Birmingham, which starts on 4 March.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/keyassets.timeincuk.net\/inspirewp\/live\/wp-content\/uploads\/sites\/12\/2012\/02\/omd2.low_1.jpg\" alt=\"Olympus OM-D E-M5\"><\/img><\/p>\n<p>The E-M5, expected to be the first of a series, will run alongside Olympus?s current Pen-branded micro four thirds models.<\/p>\n<p>?The integrated 1.44-million-dot, high-definition electronic viewfinder lets the photographer check manual adjustments to brightness and colour tones on-screen. And it has a new interface for exceptionally easy viewing,? claimed the firm in a statement.<\/p>\n<p>The electronic viewfinder (EVF) incorporates a claimed 100% field of view and maximum magnification of 1.15x.<\/p>\n<p>Olympus UK?s national marketing manager, Mark Thackara, said that the company was responding to calls from film camera users who asked: ?Why can?t a camera be more like a camera??<\/p>\n<p>Thackara described the OM-D E-M5 as ?classic? and a ?logical consequence of evolution in design?.<\/p>\n<p>He added: ?A familiar, well-loved shape with controls where they should be.?<\/p>\n<p>Olympus points out that, unlike an optical viewfinder, the EVF also displays the effects of manual adjustments and art filters.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/keyassets.timeincuk.net\/inspirewp\/live\/wp-content\/uploads\/sites\/12\/2012\/02\/pen5.low_.jpg\" alt=\"Olympus OM-D\"><\/img><\/p>\n<p>An EVF Creative Control mode allows the user to alter highlight and adjustment brightness, white balance, magnification and aspect ratio without taking their eye away from the viewfinder.<\/p>\n<p>The E-M5, which will be compatible with current micro four thirds lenses, includes an eye sensor that aims to allow photographers to automatically switch between rear panel monitor and EVF viewing.<\/p>\n<p>The launch comes on the back of a Japanese survey of Olympus Pen E-P3 users, in which almost 40% declared a desire for a built-in EVF.<\/p>\n<p>The E-M5 features a 16.1-million-pixel imaging sensor and a TruePic VI image processor. It also boasts what Olympus claims is the world?s first ?five-axis? image stabilisation, designed to correct for horizontal and vertical shift and rotary motion (rolling).<\/p>\n<p>?Current image stabilisation systems can keep an image sharp in the centre but not in the corner,? claimed the firm, adding that this feature should be useful for macro shooting.<\/p>\n<p>The newcomer is claimed to possess faster AF communication between the camera and lens than the Pen E-P3, with a maximum burst rate of 9fps. In continuous AF mode this rate drops to 4.2fps. <\/p>\n<p>Claimed to have the same ?proof performance? as the Olympus E-5 [four thirds DSLR], the magnesium-alloy-bodied OM-D is designed to be dust and splashproof.<\/p>\n<p>New, optional, accessories will include a ?dust and splashproof? HLD-6 power battery holder grip and FL-600R electronic flash (GN 36m @ ISO 100), plus an MMF-3 four thirds adapter. <\/p>\n<p>The flash will include an LED light, designed to help video shoots, and the grip includes an extra shutter release for portrait-format images, as well as an additional lithium-ion battery.<\/p>\n<p>The E-M5 is due to go on sale in April, as a \u00a31,149.99 kit that includes an M.Zuiko Digital ED 12-50mm f\/3.5-6.3 lens.<\/p>\n<p>It will also be out body-only at a price yet to be confirmed.<\/p>\n<p>Features also include a tiltable, 3in OLED touchscreen (610,000-dot resolution), top equivalent ISO sensitivity of 25,600 and a new ?Key Line? filter, designed to enhance edge lines and ?allow the picture to look more like an illustration?.<\/p>\n<p>Also on board is a full HD (1920&#215;1080-pixel) movie function that adopts the MPEG 4 file format.<\/p>\n<p>Two new lenses will follow ?later this year? at prices yet to be announced: an M.Zuiko Digital ED 75mm f\/1.8 and a ?dust and splashproof? M.Zuiko Digital ED 60mm f\/2.8 macro.<\/p>\n<p>The camera will be available in a choice of black or silver.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/keyassets.timeincuk.net\/inspirewp\/live\/wp-content\/uploads\/sites\/12\/2012\/02\/OMDlow1.jpg\" alt=\"Olymous MM-D with flash\"><\/img><img decoding=\"async\" src=\"http:\/\/keyassets.timeincuk.net\/inspirewp\/live\/wp-content\/uploads\/sites\/12\/2012\/02\/omd3.low_1.jpg\" alt=\"Olympus OM-D\"><\/img><img decoding=\"async\" src=\"http:\/\/keyassets.timeincuk.net\/inspirewp\/live\/wp-content\/uploads\/sites\/12\/2012\/02\/omd4.low_1.jpg\" alt=\"Olympus OM-D\"><\/img><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Olympus OM-D E-M5 adds a built-in electronic viewfinder to a new line of micro four thirds cameras as the brand makes a fresh bid to return to its historic roots.<\/p>\n","protected":false},"author":324,"featured_media":14026,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-14025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - 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