{"id":14232,"date":"2012-01-10T23:54:00","date_gmt":"2012-01-10T23:54:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/samsung-plans-high-end-csc-new-nx-factory-update-14232"},"modified":"2014-09-02T14:48:51","modified_gmt":"2014-09-02T13:48:51","slug":"samsung-plans-high-end-csc-new-nx-factory-update","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/samsung-plans-high-end-csc-new-nx-factory-update\/","title":{"rendered":"Samsung plans high-end CSC; new NX factory (update)"},"content":{"rendered":"

LAS VEGAS – Samsung is working on plans to launch a higher-end compact system camera (CSC) to rival DSLRs and has moved all camera production from South Korea to China to cut production costs.<\/strong><\/p>\n

Sunhong Lim, Samsung?s newly recruited Digital Imaging sales and marketing vice president, outlined the plans in an interview with Amateur Photographer<\/em> at the Consumer Electronics Show (CES) in Las Vegas.<\/p>\n

However, Lim (pictured) stressed that the firm must first ?democratise CSC? by establishing a wider range of CSC models aimed at both consumers and enthusiasts and making them ‘more affordable’.<\/p>\n

‘CSC is the new technological innovation,’ said Lim. ‘Lighter, and almost the same quality for consumers [as DSLRs]. We should leverage this innovation.’<\/p>\n

But Lim believes the firm needs to build brand awareness for its CSC cameras, before releasing a higher-end model. <\/p>\n

He added: ‘Once we have a full range, the volume and scale will allow us to communicate [the brand] to the consumer.’<\/p>\n

The move is an indication that sales of Samsung cameras have not met company expectations, in the face of stiff competition from other CSC manufacturers, such as Panasonic and Sony.<\/p>\n

Samsung indicated that a higher-end CSC will take ‘several years’ to develop. <\/p>\n

The firm remained tight-lipped on details – and refused to commit to a launch date – but Yoo hinted that the company’s R&D department has already started working on it.<\/p>\n

<\/img>Lim, who joined Samsung from the firm?s mobile phone business after Christmas, said photographers can expect Samsung?s future CSC range to include built-in Wi-Fi connectivity, as featured on the firm?s new Smart compact cameras, announced ahead of CES yesterday.<\/p>\n

Samsung predicts CSC sales eclipsing DSLRs by ?2015?.<\/p>\n

?Our aim is very high ? to become number one in every segment,? Lim told AP.<\/p>\n

To this end the firm plans to launch another NX camera body this year with ?new functions? such as Wi-Fi.<\/p>\n

Lim confirmed that Samsung has switched all its camera production to China where labour costs are cheaper and where it has already established relationships in other areas of its business.<\/p>\n

Lim said Samsung will also announce a ‘couple’ of new CSC lenses this year. These will also be made at a factory in China.<\/p>\n","protected":false},"excerpt":{"rendered":"

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