{"id":144526,"date":"2021-01-06T11:52:38","date_gmt":"2021-01-06T11:52:38","guid":{"rendered":"https:\/\/other.kelsey.host\/amateurphotographer\/?p=144526"},"modified":"2021-01-06T12:02:58","modified_gmt":"2021-01-06T12:02:58","slug":"olympus-imaging-is-now-om-digital-solutions","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/","title":{"rendered":"Olympus Imaging is now OM Digital Solutions"},"content":{"rendered":"

Olympus as we knew it officially stopped making cameras on January 1, with the new OM Digital Solutions Corporation taking over cameras, lenses and accessories that were previously manufactured and sold by the long-established Japanese maker. Shigemi Sugimoto, the former Imaging Head for Olympus, has been appointed Representative Director and President of OM Digital Solutions Corporation. It’s not entirely clear what is happening to the Olympus brand, but Sugimoto commented as follows.<\/p>\n\"\"\n

“Under a new organisational structure, with Management, Research and Development, Manufacturing, and Sales departments operating as one, we will endeavour to further improve our services and enhance our product lineup for all those who love our brands, including OM-D, PEN, and Zuiko…<\/p>\n

As OM Digital Solutions Corporation, we will continue to launch innovative products in existing business areas such as cameras, audio recorders, and binoculars, while combining our inherited manufacturing capabilities with state-of-the-art digital technologies, to provide new solutions that stretch beyond the boundaries of existing products on the market.”<\/p>\n

The statement continues to emphasise the “key values” behind the OM Digital Solutions name, so while it’s possible the Olympus brand will be eventually phased out, it seems likely to continue for the medium term at least (though it’s a brave pundit who makes predictions about the photo industry at the moment). The Olympus name has a lot of ‘brand capital, and the new company is facing intense competition from well-known, deep-pocketed rivals such as Sony and Canon. Rebranding at the moment is risky, to say the least.<\/p>\n\t\t

\n\t\t\t\"\"\t\t\t

The Olympus Pen, one of the old company’s most successful and revered mirrorless cameras – how long it will continue to be called this is up in the air<\/p>\n\t\t<\/div>\n\t\t\n

“The letters \u201cOM\u201d in the company name, embody the position of always challenging difficult situations, and developing new products and technologies,” Sugimoto added. “In the digital era, \u201cOM\u201d has been reborn as \u201cOM-D\u201d, and it is leading our imaging brand as the prominent mirrorless camera line.”<\/p>\n

OM Digital Solutions is owned by by Japan Industrial Partners (JIP), a buy-out specialist. See the new website here<\/a>. The product section links back to the Olympus Asia page, and there is not much of substance beyond that.<\/p>\n

Further reading<\/strong>
\nWhat went wrong for Olympus<\/a>
\nWhat are the best mirrorless cameras you can buy right now<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"

It’s the end of an era as Olympus, which has been making cameras since 1936, hands over its Imaging Business to an entirely new company<\/p>\n","protected":false},"author":7,"featured_media":144528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-144526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"\nOlympus Imaging is now OM Digital Solutions - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"It's the end of an era as Olympus, which has been making cameras since 1936, hands over its Imaging Business to an entirely new company\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olympus Imaging is now OM Digital Solutions\" \/>\n<meta property=\"og:description\" content=\"It's the end of an era as Olympus, which has been making cameras since 1936, hands over its Imaging Business to an entirely new company\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-06T11:52:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-06T12:02:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2021\/01\/pen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"950\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Jones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/\"},\"author\":{\"name\":\"Steve Jones\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/97055e11a17e073555cf1df246de195c\"},\"headline\":\"Olympus Imaging is now OM Digital Solutions\",\"datePublished\":\"2021-01-06T11:52:38+00:00\",\"dateModified\":\"2021-01-06T12:02:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/\"},\"wordCount\":398,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2021\/01\/pen.jpg\",\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/\",\"name\":\"Olympus Imaging is now OM Digital Solutions - Amateur Photographer\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2021\/01\/pen.jpg\",\"datePublished\":\"2021-01-06T11:52:38+00:00\",\"dateModified\":\"2021-01-06T12:02:58+00:00\",\"author\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/97055e11a17e073555cf1df246de195c\"},\"description\":\"It's the end of an era as Olympus, which has been making cameras since 1936, hands over its Imaging Business to an entirely new company\",\"breadcrumb\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/#primaryimage\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2021\/01\/pen.jpg\",\"contentUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2021\/01\/pen.jpg\",\"width\":1200,\"height\":950},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/other.kelsey.host\/amateurphotographer\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Latest\",\"item\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Latest news\",\"item\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Olympus Imaging is now OM Digital Solutions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#website\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/\",\"name\":\"Amateur Photographer\",\"description\":\"The world's number 1 weekly photo magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/other.kelsey.host\/amateurphotographer\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/97055e11a17e073555cf1df246de195c\",\"name\":\"Steve Jones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb0c8ae71b139c89daee89fabe871899?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb0c8ae71b139c89daee89fabe871899?s=96&d=mm&r=g\",\"caption\":\"Steve Jones\"},\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/author\/stevejones\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Olympus Imaging is now OM Digital Solutions - Amateur Photographer","description":"It's the end of an era as Olympus, which has been making cameras since 1936, hands over its Imaging Business to an entirely new company","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/","og_locale":"en_US","og_type":"article","og_title":"Olympus Imaging is now OM Digital Solutions","og_description":"It's the end of an era as Olympus, which has been making cameras since 1936, hands over its Imaging Business to an entirely new company","og_url":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/","og_site_name":"Amateur Photographer","article_publisher":"http:\/\/www.facebook.com\/Amateur.photographer.magazine","article_published_time":"2021-01-06T11:52:38+00:00","article_modified_time":"2021-01-06T12:02:58+00:00","og_image":[{"width":1200,"height":950,"url":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2021\/01\/pen.jpg","type":"image\/jpeg"}],"author":"Steve Jones","twitter_card":"summary_large_image","twitter_creator":"@AP_Magazine","twitter_site":"@AP_Magazine","twitter_misc":{"Written by":"Steve Jones","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/#article","isPartOf":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/"},"author":{"name":"Steve Jones","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/97055e11a17e073555cf1df246de195c"},"headline":"Olympus Imaging is now OM Digital Solutions","datePublished":"2021-01-06T11:52:38+00:00","dateModified":"2021-01-06T12:02:58+00:00","mainEntityOfPage":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/"},"wordCount":398,"image":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2021\/01\/pen.jpg","articleSection":["Latest news"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/","url":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/","name":"Olympus Imaging is now OM Digital Solutions - Amateur Photographer","isPartOf":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#website"},"primaryImageOfPage":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/#primaryimage"},"image":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2021\/01\/pen.jpg","datePublished":"2021-01-06T11:52:38+00:00","dateModified":"2021-01-06T12:02:58+00:00","author":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/97055e11a17e073555cf1df246de195c"},"description":"It's the end of an era as Olympus, which has been making cameras since 1936, hands over its Imaging Business to an entirely new company","breadcrumb":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/#primaryimage","url":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2021\/01\/pen.jpg","contentUrl":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2021\/01\/pen.jpg","width":1200,"height":950},{"@type":"BreadcrumbList","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-imaging-is-now-om-digital-solutions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/other.kelsey.host\/amateurphotographer\/"},{"@type":"ListItem","position":2,"name":"Latest","item":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/"},{"@type":"ListItem","position":3,"name":"Latest news","item":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/"},{"@type":"ListItem","position":4,"name":"Olympus Imaging is now OM Digital Solutions"}]},{"@type":"WebSite","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#website","url":"https:\/\/other.kelsey.host\/amateurphotographer\/","name":"Amateur Photographer","description":"The world's number 1 weekly photo magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/other.kelsey.host\/amateurphotographer\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/97055e11a17e073555cf1df246de195c","name":"Steve Jones","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb0c8ae71b139c89daee89fabe871899?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb0c8ae71b139c89daee89fabe871899?s=96&d=mm&r=g","caption":"Steve Jones"},"url":"https:\/\/other.kelsey.host\/amateurphotographer\/author\/stevejones\/"}]}},"acf":[],"jetpack_featured_media_url":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2021\/01\/pen.jpg","jetpack_sharing_enabled":true,"publishpress_future_action":{"enabled":false,"date":"2026-04-25 20:21:41","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts\/144526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/comments?post=144526"}],"version-history":[{"count":7,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts\/144526\/revisions"}],"predecessor-version":[{"id":144535,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts\/144526\/revisions\/144535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/media\/144528"}],"wp:attachment":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/media?parent=144526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/categories?post=144526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/tags?post=144526"},{"taxonomy":"product-category","embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/product-category?post=144526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}