{"id":14907,"date":"2011-11-07T04:51:00","date_gmt":"2011-11-07T04:51:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/panasonic-launches-dmc-gx1-but-admits-challenge-14907"},"modified":"2014-09-02T15:00:10","modified_gmt":"2014-09-02T14:00:10","slug":"panasonic-launches-dmc-gx1-but-admits-challenge","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/panasonic-launches-dmc-gx1-but-admits-challenge\/","title":{"rendered":"Panasonic launches DMC-GX1 but admits challenge"},"content":{"rendered":"

Panasonic has unveiled its new DMC-GX1 Micro Four Thirds system camera, but admits it still faces a challenge in weaning the mass market off traditional compacts.<\/strong><\/p>\n

?We want to be number one in interchangeable lens cameras,? said Panasonic UK’s Lumix G product manager Barnaby Sykes.<\/p>\n

But Sykes admitted that, in the past, many consumers may not have realised compact system cameras (CSCs) were meant for them: ?As brands we have not educated the consumer enough about who they [CSCs] are aimed at,? he said.<\/p>\n

Panasonic plans to raise awareness of the benefits of its DMC-GF3, for example, by briefing shop staff and hiring professional demonstrators. <\/p>\n

The move comes as the firm is set to launch a TV advertising campaign for its G3 model.<\/p>\n

Asked if Panasonic fears a loss of market share, in light of Nikon?s recent entry into the market, and speculation Canon may soon follow, Sykes replied: ?It will help to grow the [CSC] format. It can only help us with the line-up we already have.?<\/p>\n

Meanwhile, the GX1 is billed as a sophisticated ?premium?-level interchangeable lens compact sporting a leather handgrip.<\/p>\n

In an interview with Amateur Photographer<\/em> (AP), Panasonic?s product planning group manager Michiharu Uematsu was keen to stress that the GX1 is a ?new line? – not a revamped GF3 but aimed at the photo enthusiast seeking more manual control.<\/p>\n

Housed in an aluminium body similar to the GF1, and carrying a 16-million-pixel imaging sensor borrowed from the G3, the GX1 will cost \u00a3499.99 (body only) when it goes on sale in mid-December. <\/p>\n

It boasts a 0.09 sec AF speed (compared to 0.1 sec on the G3), and maximum equivalent ISO sensitivity of 12,800.<\/p>\n

For the first time Panasonic has included a level gauge, which is also designed to work in portrait mode.<\/p>\n

The 318g model (body only including SD card and battery) also features ?PC-friendly? MP4-format (1920×1080) video – as well as AVCHD – and a new focusing system called AFF [Auto Focus Flexible], designed to automatically focus on a moving subject, akin to an AF tracking feature.<\/p>\n

Four Fn buttons allow the photographer to choose from 25 functions and there is a new mode dial.<\/p>\n

Also on board is Pinpoint AF, as featured on the G3, and the ability to shoot a burst of 20 frames per second at 4MP resolution, and 16MP images at 4.2 fps, according to Panasonic.<\/p>\n

New digital effect options include ?low key? and ?toy effect?.<\/p>\n

Panasonic claims that the ?lens speed? (measuring the read-out from the sensor) is 120 fps – double that of previous cameras.<\/p>\n

An optional, 1.44m dot-resolution 90 degree, tilting viewfinder (LVF2) will be available from mid-December, priced \u00a3229. <\/p>\n

The GX1 will be out as a kit with a standard 14-42mm zoom (priced \u00a3599.99) and with a 14-42mm G X Vario PZ (powerzoom) – the latter not due to go on sale until January, priced \u00a3729.<\/p>\n

Panasonic plans to launch two more lenses next year and will phase out the G2 model.<\/p>\n

\"DMC-3D1\"<\/img><\/p>\n","protected":false},"excerpt":{"rendered":"

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