{"id":14970,"date":"2011-11-03T08:47:00","date_gmt":"2011-11-03T08:47:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/price-wars-drive-down-camera-market-14970"},"modified":"2014-09-02T15:01:18","modified_gmt":"2014-09-02T14:01:18","slug":"price-wars-drive-down-camera-market","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/price-wars-drive-down-camera-market\/","title":{"rendered":"Price wars drive down camera market"},"content":{"rendered":"

The UK?s compact system camera (CSC) market has experienced its worst drop in value since significant sales started in June 2009, say analysts.<\/strong><\/p>\n

CSC sales revenue fell 17% in September, compared to the same month a year earlier, reflecting ?intensifying price competition?, according to GfK Retail and Technology Ltd.<\/p>\n

Though volume sales of CSCs dropped 1% in September, this segment is ?still a huge growth area?, says GfK, and should be seen against ?phenomenal growth of 314% in September 2010?.<\/p>\n

Overall, UK consumers snapped up 7% fewer digital still cameras from January-September 2011 compared to the same period in 2010, triggered by a decline in sales of fixed-lens compact cameras.<\/p>\n

However, 6% more SLRs were sold in September than the same month last year and unit sales of ?superzoom? compacts, with a 10x optical zoom or higher, shot up 61% in September. <\/p>\n

?Value paints a darker picture, which is indicative of intensifying price competition, with the overall market falling by 8% in September,? writes GFK?s Aaron Harris in the latest GfK newsletter.<\/p>\n

He adds: ?However, it?s not all doom and gloom, thanks to the changeable lens market. The SLR market is proving to be very strong, with extensive sustained growth.<\/p>\n

?The SLR market has not had negative volume growth since May 2010, and year to date the segment is up 9%; 10% in Q3 and 6% in September.?<\/p>\n

Though SLR sales revenue fell 1% in September, this was against a 20% increase in September 2010.<\/p>\n

?The fact that value has also grown by 3% year-to-date, shows the strength of this market,? added Harris.<\/p>\n

Commenting on the CSC market, Harris continued: ?Year-to-date values are still up, despite huge price reductions, and have grown by 36%. <\/p>\n

Pentax and Nikon have both entered the market in 2011 and Fuji announced that they too will be releasing a CSC early in 2012.<\/p>\n

?With CSC becoming more visible to the public through a number of campaigns, and more brands entering the market, growth should continue.?<\/p>\n","protected":false},"excerpt":{"rendered":"

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