{"id":151609,"date":"2021-08-06T16:22:22","date_gmt":"2021-08-06T15:22:22","guid":{"rendered":"https:\/\/other.kelsey.host\/amateurphotographer\/?p=151609"},"modified":"2021-08-06T17:58:50","modified_gmt":"2021-08-06T16:58:50","slug":"nikons-camera-sales-grow-but-bigger-picture-still-challenging","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikons-camera-sales-grow-but-bigger-picture-still-challenging\/","title":{"rendered":"Nikon&#8217;s sales grow, but bigger picture still challenging"},"content":{"rendered":"<p>Nikon has released its <a href=\"https:\/\/www.nikon.com\/about\/ir\/ir_library\/result\/pdf\/2022\/22first_all_e.pdf\" target=\"_blank\" rel=\"noopener\">latest results<\/a> for the first quarter of its financial year ending March 31 2022. The Imaging Products Business reported revenue of 50 billion yen (approx. \u00a3327 million) along with an operating profit of 9.2 billion yen (approx. \u00a360 million). This represents an increase of 17.5 billion yen in operating profit.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"151614 aligncenter\" src=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/2021\/08\/nikon-results.png\" alt=\"\" width=\"1024\" height=\"579\" \/>\n\n<p>Nikon further reported that it sold:<\/p>\n<p><strong>220,000<\/strong> interchangeable lens camera units, by which it means DSLRs and mirrorless devices, a year-on-year increase of 80,000<br \/>\n<strong>390,000<\/strong> interchangeable lenses, a year-on-year increase of 170,000 units<br \/>\n<strong>70,000<\/strong> compact cameras, a year-on-year increase of 20,000<\/p>\n<p>To put these figures in context, Nikon says that the revenue rise is due in part to a weaker Japanese yen and the deferment of expenses.<\/p>\n<p>Currency and accounting niceties aside, the company is reporting that the positive results are also due to \u201cexpanded sales of mid- to high-end products to professionals and hobbyists by enhancing the lineup of interchangeable lenses for mirrorless cameras,\u201d and cites a general pick up in the camera market compared to the Covid-stricken 2020.<\/p>\n\t\t<div id=&quot;attachment_151613&quot;  class=\"c-caption aligncenter\" style=\"max-width: 620px\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"151613\" src=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/2021\/08\/nikon-z7-ii-600x400.jpeg\" alt=\"\" width=\"600\" height=\"400\" \/>\t\t\t<p class=\"c-caption__text\">Nikon&#8217;s high-end Z7 II mirrorless model<\/p>\n\t\t<\/div>\n\t\t\n<p>The company also notes the positive impact of the \u201chigher ASP (average selling price)\u201d of its pro\/hobbyist cameras, a market segment where makers are increasingly focussing their attention.<\/p>\n<p>Taking a wider view, <a href=\"https:\/\/www.cipa.jp\/stats\/documents\/e\/d-202106_e.pdf\" target=\"_blank\" rel=\"noopener\">the latest figures<\/a> from Japan\u2019s CIPA (Camera and Imaging Products Assocation) reveal that total production of digital cameras grew 145% year on year, with total worldwide shipments growing by 132%.<\/p>\n<p>While this seems positive, the increase is from a low base, as 2020 was one of the most difficult years for camera makers in living memory. Canon was also pretty downbeat in a recent <a href=\"https:\/\/dclife.jp\/camera_news\/article\/canon\/2021\/0730_02.html\" target=\"_blank\" rel=\"noopener\">Q and A session<\/a> for investors; although it cited the ongoing success of the EOS R5 and 6, a spokeperson also predicted that &#8220;even if the influence of coronavirus becomes smaller, the camera market, which has shrunk mainly due to the influence of smartphones, will not recover significantly.\u201d<\/p>\n\t\t<div id=&quot;attachment_140599&quot;  class=\"c-caption aligncenter\" style=\"max-width: 620px\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"140599\" src=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/2020\/09\/Canon_EOS_R6-07.jpg\" alt=\"Canon EOS R6\" width=\"600\" height=\"490\" \/>\t\t\t<p class=\"c-caption__text\">Canon&#8217;s EOS R6 is reportedly selling well<\/p>\n\t\t<\/div>\n\t\t\n<hr \/>\n\n","protected":false},"excerpt":{"rendered":"<p>While the latest camera sales show an uptick, it&#8217;s way too simplistic to say we are finally coming out of the negative effects of Covid-19<\/p>\n","protected":false},"author":7,"featured_media":151613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-151609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nikon&#039;s sales grow, but bigger picture still challenging - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"While the latest camera sales show an uptick, it&#039;s way too simplistic to say we are finally coming out of the negative effects of 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