{"id":164417,"date":"2022-04-20T14:45:21","date_gmt":"2022-04-20T13:45:21","guid":{"rendered":"https:\/\/other.kelsey.host\/amateurphotographer\/?p=164417"},"modified":"2022-04-20T14:45:21","modified_gmt":"2022-04-20T13:45:21","slug":"nikon-promises-at-least-22-more-z-mount-lenses-by-2025","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-promises-at-least-22-more-z-mount-lenses-by-2025\/","title":{"rendered":"Nikon promises at least 22 more Z-mount lenses by 2025"},"content":{"rendered":"<p><strong>Nikon has published details of its Medium-Term Management Plan, which notably reveals it plans to have over 50 Nikkor Z-mount lenses by 2025.<\/strong><\/p>\n<p>The news was within Nikon Corporation\u2019s 47-page Medium-Term Management Plan (FY2022-2025), which was originally presented by three members of the Nikon Corporation senior management team on 7 April 2022.<\/p>\n<p>On the page titled <strong>Imaging Products: Business Strategy<\/strong> Nikon stated it would, <em>\u2018Bolster the Z mount system by expanding lens line-up (50+ lenses and a 2+ lens attach rate).\u2019 <\/em>The so-called &#8216;lens attach rate&#8217; refers to units of lens sales plus units of camera sales.<\/p>\n<p>The current Z-series lens line-up listed by Nikon UK consists of 29 lenses (including 1.4x and 2x teleconverters).<\/p>\n<p>That means <strong>Nikon must launch at least 22 new Z lenses by 2025<\/strong> to meet its target of having over 50 Z-series lenses by then.<\/p>\n<p>In December 2021 Nikon had published <a href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-dx-12-28mm-z-mount-lens-shown-on-lens-roadmap-158065\" target=\"_blank\" rel=\"noopener\">a Z-Mount lens roadmap for 2023<\/a>, but this only named a total of 35 lenses (including two teleconverters).<\/p>\n\t\t<div id=&quot;attachment_164418&quot;  class=\"c-caption aligncenter\" style=\"max-width: 1020px\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"164418\" src=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/2022\/04\/Nikons-Imaging-Products-Business-Strategy-included-the-promise-of-over-50-Z-series-lenses-by-2025.jpeg\" alt=\"Nikon's Imaging Products Business Strategy included the promise of over 50 Z-series lenses by 2025\" width=\"1000\" height=\"561\" \/>\t\t\t<p class=\"c-caption__text\">Nikon&#8217;s Imaging Products Business Strategy included the promise of over 50 Z-series lenses by 2025<\/p>\n\t\t<\/div>\n\t\t\n<p>The Z lenses range in focal lengths from the Nikkor Z 14-24mm f\/2.8 S zoom up to the <a href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikkor-z-800mm-f-6-3-vr-s-portable-telephoto-lens-debuts-163747\" target=\"_blank\" rel=\"noopener\">Nikkor Z 800mm f\/6.3 VR S portable telephoto lens<\/a>.<\/p>\n<p>Nikon also stated it planned to <em><strong style=\"font-style: inherit;\">\u2018<\/strong>concentrate management resources in high, value-added products and mirrorless cameras (meet expectations of professionals and hobbyists and raise ASP 20%).\u2019<\/em> The ASP refers to Average Selling Price.<\/p>\n<h3>Z 9 features to &#8216;trickle down&#8217;<\/h3>\n<p>Interestingly, the Imaging Products: Business Strategy slide also promised that <em>\u2018for pros\/hobbyists\u2019<\/em> it would <em>\u2018deploy advanced features from the Z 9 across the line-up.\u2019<\/em><\/p>\n<p>This clearly means that some &#8216;trickle down&#8217; technology from the 45.7MP Z 9 flagship camera will be incorporated into other models within the Nikon Z-series range of mirrorless cameras.<\/p>\n<p>This comes just days after the Z 9 was significantly upgraded via the announcement of its <a href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-z9-v2-0-z-series-firmware-update-and-660gb-memory-card-164178\" target=\"_blank\" rel=\"noopener\">v2.0 Z-series firmware update<\/a>.<\/p>\n<p>The Nikon Z 9 recently won the prestigious Product of the Year and Professional Camera of the Year categories in the <a href=\"https:\/\/other.kelsey.host\/amateurphotographer\/apawards\/ap-awards-2022-best-cameras-smartphone-and-drone-of-2022-163733\" target=\"_blank\" rel=\"noopener\">AP Awards 2022 &#8211; Best Cameras categories<\/a>.<\/p>\n<p><a href=\"https:\/\/other.kelsey.host\/amateurphotographer\/reviews\/compactsystemcameras\/nikon-z9-review\" target=\"_blank\" rel=\"noopener\">Read our review of the Nikon Z 9<\/a>.<\/p>\n\t\t<div id=&quot;attachment_163738&quot;  class=\"c-caption aligncenter\" style=\"max-width: 1020px\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"163738\" src=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/2022\/04\/Nikon_Z9_24-70_28_front.jpg\" alt=\"Features from the Nikon Z 9 are due to be brought into other Z-series mirrorless cameras\" width=\"1000\" height=\"667\" \/>\t\t\t<p class=\"c-caption__text\">Features from the Nikon Z 9 are due to be brought into other Z-series mirrorless cameras<\/p>\n\t\t<\/div>\n\t\t\n<h3>Missed targets<\/h3>\n<p>With regards to Nikon\u2019s Imaging Products Business the company said that since its previous plan it,<em> \u2018became profitable via restructuring and clarification of strategy.\u2019<\/em><\/p>\n<p>Nikon also admitted that financial targets were, <em>\u2018improving, but missed targets due to factors including Covid-19.\u2019<\/em><\/p>\n<p>The company also said it would, <em>\u2018Appeal to video creators by strengthening video functions,\u2019<\/em> and that it would, <em>\u2018strengthen remote operation and automatic image capture to meet professional needs.\u2019 <strong>\u00a0<\/strong><\/em><\/p>\n\t\t<div id=&quot;attachment_163750&quot;  class=\"c-caption aligncenter\" style=\"max-width: 1020px\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"163750\" src=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/2022\/04\/Z-9_Z800_6.3_front34l-copy.jpg\" alt=\"The new NIKKOR Z 800mm f\/6.3 VR S telephoto lens on a Nikon Z 9\" width=\"1000\" height=\"693\" \/>\t\t\t<p class=\"c-caption__text\">The recently announced NIKKOR Z 800mm f\/6.3 VR S telephoto lens on a Nikon Z 9 camera body<\/p>\n\t\t<\/div>\n\t\t\n<h3>Growth drivers<\/h3>\n<p>The Nikon Corporation plan also cites what it calls<em> \u2018Growth Drivers: Imaging Contents\u2019<\/em> under the tagline <em>\u2018Support a society where people are connected in ways that transcend time and space with imaging production technologies.\u2019 <\/em><\/p>\n<p>Nikon sees this potential expansion as being more in imaging technologies, <em>\u2018such as volumetric, 3D capture and 360 degrees.\u2019<\/em><\/p>\n<p>It sees the digital cameras business as being more of a <em>\u2018deeper dive with existing customers\u2019<\/em> where it will <em>\u2018sustain main businesses\u2019<\/em>, such as imaging and precision equipment.<\/p>\n<h3>Canon RF lens plans<\/h3>\n<p>The news of the planned expansion of the Nikon Z-series lens line-up is not surprising and it comes just over a month after <a href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/canon-reveals-plans-for-32-new-rf-lenses-162084\" target=\"_blank\" rel=\"noopener\">Canon revealed plans for 32 new RF lenses<\/a>\u00a0by the end of the year 2025.<\/p>\n<hr \/>\n<h3>Related articles:<\/h3>\n<p><a href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-increases-imaging-product-prices-but-not-the-z-9-163790\">Nikon increases imaging product prices&#8230; but not the Z 9<\/a><\/p>\n<p><a href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-z9-v2-0-z-series-firmware-update-and-660gb-memory-card-164178\">Nikon Z9 v2.0 Z-series firmware update and 660GB memory card!<\/a><\/p>\n<p><a href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikkor-z-800mm-f-6-3-vr-s-portable-telephoto-lens-debuts-163747\">Nikkor Z 800mm f\/6.3 VR S: portable telephoto lens debuts<\/a><\/p>\n<p><a href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-dx-12-28mm-z-mount-lens-shown-on-lens-roadmap-158065\">Nikon DX 12-28mm Z Mount lens shown on lens roadmap<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Nikon has published its Medium-Term Management Plan, which reveals it plans to have over 50 Z-mount lenses by 2025<\/p>\n","protected":false},"author":33,"featured_media":164426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57,311,39],"tags":[580,540,601,600,2380,1393,1404],"product-category":[],"class_list":["post-164417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-announcements","category-articles","category-photo-news","tag-lens","tag-mirrorless","tag-nikkor","tag-nikon","tag-nikon-z-9","tag-z-mount","tag-z-series"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nikon promises at least 22 more Z-mount lenses by 2025 - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Nikon has published details of its Medium-Term Management Plan, 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