{"id":169710,"date":"2022-07-15T11:00:14","date_gmt":"2022-07-15T10:00:14","guid":{"rendered":"https:\/\/other.kelsey.host\/amateurphotographer\/?p=169710"},"modified":"2022-07-15T12:41:40","modified_gmt":"2022-07-15T11:41:40","slug":"shining-a-new-light-on-endangered-species","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/shining-a-new-light-on-endangered-species\/","title":{"rendered":"Shining a new light on endangered species"},"content":{"rendered":"

In partnership with OPPO<\/h2>\n

As one of the world\u2019s biggest smartphone makers, OPPO has a strong commitment to ensuring the best-possible colour performance from its phones \u2013 after all, without colour, our experience of the world would be very different and far less enriching.<\/h2>\n

As well as technological innovation, such as the recent partnership with iconic camera maker Hasselblad<\/a>, OPPO has also been helping to protect colour in the natural world through its Endangered Colour campaign.<\/p>\n

This involves supporting the National Geographic Society and its wildlife conservation efforts, while also commissioning National Geographic photographer, Joel Sartore<\/a>, to take photos and video on OPPO phones.<\/p>\n

The latest part of the campaign is Endangered Colour After Dark, where Joel captured a library of images and short films of endangered and at risk nocturnal animals in wildlife sanctuaries \u2013 giving the viewer a new understanding of life at night.<\/p>\n

We caught up with Joel to find out more about Endangered Colour After Dark, and to get some of his expert tips for taking great phone pictures of animals at night.<\/p>\n\t\t

\n\t\t\t\"Fennec\t\t\t

Fennec fox. Image taken by Joel Sartore<\/p>\n\t\t<\/div>\n\t\t\n\n

Passionate about conservation<\/strong>
\n\u201cI describe myself as a conservation photographer,\u201d Joel explains by way of introduction. \u201cI\u2019ve been working on a project called the National Geographic Photo Ark for almost 16 years, photographing animals big or small, rare or common, and we\u2019ve now included more than 12,000 species. The point is to try and get people to understand that as nature goes away, so could we. It’s very important to save all animals \u2013 from ants to elephants.\u201d<\/p>\n

Joel\u2019s passion for raising awareness of endangered species made him a perfect fit for OPPO\u2019s Endangered Colour and Endangered Colour After Dark campaigns. \u201cAny time anyone wants to talk about endangered species and photographing rare species, day or night, I’m in. All I’m interested in, pretty much since I was a boy, is how to keep species from going extinct.\u201d<\/p>\n\t\t

\n\t\t\t\"Snowy\t\t\t

Snowy Owl. Image taken by Joel Sartore.<\/p>\n\t\t<\/div>\n\t\t\n\n

Raising awareness<\/strong>
\nFor Joel, helping to achieve this vital goal is all about raising public awareness.<\/p>\n

\u201cPublic education, getting people to meet these species and see that they’re wonderful \u2013 that\u2019s my best hope for seeing us start to preserve habitats around the globe. It all starts with awareness. People might fall in love with an image of a ringtail lemur, or a pygmy hippo, for example; maybe that’s the gateway that gets them into the tent of conservation forever.\u201d<\/p>\n

We live in an image-saturated age, but Joel\u2019s convinced that photography remains a powerful tool to help conservation efforts and raise awareness. \u201cIs a photograph powerful enough to change public opinion, to engage people, and to get them to see the world in a new way and think differently about how they behave? I think the answer is a solid \u2018yes.\u2019 When we see a picture, and we’re able to look an animal in the eye \u2014 as primates ourselves \u2014 there’s a very strong reaction there\u2026 maybe we’ll come away inspired, thinking all animals have a basic right to exist and thinking about what we can do to help.\u201d<\/p>\n