{"id":169882,"date":"2022-07-15T11:20:22","date_gmt":"2022-07-15T10:20:22","guid":{"rendered":"https:\/\/other.kelsey.host\/amateurphotographer\/?p=169882"},"modified":"2022-07-15T11:51:11","modified_gmt":"2022-07-15T10:51:11","slug":"nikon-denies-it-plans-to-withdraw-from-dslr-market","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-denies-it-plans-to-withdraw-from-dslr-market\/","title":{"rendered":"Nikon denies it plans to withdraw from DSLR market"},"content":{"rendered":"

In response to a report on the Nikkei Asia website<\/a> on 12 July 2022, headlined \u2018Nikon to stop making SLR cameras and focus on mirrorless models\u2019, Nikon has issued a statement saying the article was \u2018only speculation\u2019. \u00a0<\/strong><\/p>\n

Nikkei Asia said, \u2018Japanese camera maker Nikon will withdraw from the single-lens reflex camera business and shift toward digital offerings amid intensifying competition from smartphone cameras, Nikkei has learned.\u2019<\/em><\/p>\n

The official response from Nikon was as follows, \u2018There was a media article regarding Nikon’s withdrawal of SLR development. This media article is only speculation and Nikon has made no announcement in this regards. Nikon is continuing the production, sales and service of digital SLR. Nikon appreciate your continuous support.\u2019<\/em><\/p>\n

That statement emphasises the fact that Nikon has made no statement with regards to stopping development of DSLRs, yet it is not a flat out denial that the company is no longer developing DSLRs.<\/p>\n

It does, however, clearly state that the company is continuing to make, sell and service its DSLR cameras.<\/p>\n

<\/h3>\n\t\t
\n\t\t\t\"Nikon\t\t\t

The Nikon D6 DSLR with a 24-70mm VR zoom lens<\/p>\n\t\t<\/div>\n\t\t\n

Ceasing production<\/h3>\n

The last Nikon DSLR launched was the D6<\/a>\u00a0model in 2020, so there has been some speculation about if another new Nikon DSLR will ever appear. That remains to be seen.<\/p>\n

In June 2022 Nikon Europe shared part of a statement with Amateur Photographer<\/em> that it had issued to photographic dealers in which Nikon confirmed production of its D3500 and D5600 DSLRs had ended<\/a>.<\/p>\n

That statement read, \u2018You may have seen from recent Nikon Investor Relations releases that Nikon has focused its R&D efforts into mid- to high-end cameras and lenses, targeted at professional and hobbyist photographers. We are also focusing on strengthening products in response to younger hobbyists\u2019 needs, for whom video is the primary focus. We can see the benefits of this focused R&D strategy, with launches such as the highly successful Z 9<\/a>,\u00a0and we are pleased to say that the product pipeline continues to look strong over the coming years. It is with this product strategy in mind that production has ceased on both the D3500 and D5600 cameras.\u2019<\/em><\/p>\n\t\t

\n\t\t\t\"The\t\t\t

Production of the Nikon D3500 DSLR has officially ceased<\/p>\n\t\t<\/div>\n\t\t\n

Focusing on mirrorless<\/h3>\n

The Nikkei Asia article also stated, \u2018It [Nikon] now plans to focus resources on mirrorless cameras, which have become mainstream products on the back of more advanced digital technologies.\u2019<\/em><\/p>\n

That statement rings true if you take into consideration the Nikon Corporation\u2019s Medium-Term Management Plan (FY2022-2025) from April 2022.<\/p>\n

In that plan Nikon promised at least 22 more Z-mount lenses by 2025<\/a>.<\/p>\n

In that plan Nikon also stated it planned to \u2018concentrate management resources in high, value-added products and mirrorless cameras (meet expectations of professionals and hobbyists and raise ASP 20%).\u2019<\/em>\u00a0The ASP refers to Average Selling Price.<\/p>\n

So, the clear shift is away from DSLR development and towards mirrorless cameras and compatible lenses.<\/p>\n

On the positive side Nikon DSLRs are still being produced, so an SLR legacy that dates back to the launch of the first ever Nikon SLR, the F, in 1959 looks set to continue for a little while yet.<\/p>\n

\n

Related articles<\/h3>\n

Nikon confirms D3500 and D5600 DSLR production ended<\/a><\/p>\n

Nikon promises at least 22 more Z-mount lenses by 2025<\/a><\/p>\n

The 12 Best Nikon DSLR Cameras Ever<\/a><\/p>\n

Best Nikon Mirrorless Cameras To Buy in 2022<\/a><\/p>\n

\n

Follow AP on Facebook<\/a>, Twitter<\/a>, Instagram<\/a>, and YouTube<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In response to a Nikkei Asia report that Nikon was to stop making SLR cameras, Nikon has said the article was \u2018only speculation\u2019<\/p>\n","protected":false},"author":33,"featured_media":134714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57,311,39],"tags":[2834,841,2142,628,540,600,3408],"product-category":[],"class_list":["post-169882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-announcements","category-articles","category-photo-news","tag-d3500","tag-d5600","tag-d6","tag-dslr","tag-mirrorless","tag-nikon","tag-z-9"],"yoast_head":"\nNikon denies it plans to withdraw from DSLR market - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"In response to a Nikkei Asia report that Nikon was to stop making SLR cameras, Nikon has said the article was \u2018only speculation\u2019. \u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-denies-it-plans-to-withdraw-from-dslr-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nikon denies it plans to withdraw from DSLR market\" \/>\n<meta property=\"og:description\" content=\"In response to a Nikkei Asia report that Nikon was to stop making SLR cameras, Nikon has said the article was \u2018only speculation\u2019. \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-denies-it-plans-to-withdraw-from-dslr-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-15T10:20:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-15T10:51:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2020\/02\/Nikon_D6_24_70VR_front34l.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"James Griffiths\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Griffiths\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-denies-it-plans-to-withdraw-from-dslr-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-denies-it-plans-to-withdraw-from-dslr-market\/\"},\"author\":{\"name\":\"James Griffiths\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/74b8a3b21e98ed40360d477694a91a7f\"},\"headline\":\"Nikon denies it plans to withdraw from DSLR market\",\"datePublished\":\"2022-07-15T10:20:22+00:00\",\"dateModified\":\"2022-07-15T10:51:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-denies-it-plans-to-withdraw-from-dslr-market\/\"},\"wordCount\":577,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-denies-it-plans-to-withdraw-from-dslr-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2020\/02\/Nikon_D6_24_70VR_front34l.jpg\",\"keywords\":[\"D3500\",\"D5600\",\"D6\",\"DSLR\",\"Mirrorless\",\"Nikon\",\"Z 9\"],\"articleSection\":[\"Latest announcements\",\"Latest articles\",\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-denies-it-plans-to-withdraw-from-dslr-market\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-denies-it-plans-to-withdraw-from-dslr-market\/\",\"name\":\"Nikon denies it plans to withdraw from DSLR market - 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