{"id":20963,"date":"2010-03-30T08:55:00","date_gmt":"2010-03-30T07:55:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/leica-usa-only-5-of-sales-are-film-cameras-20963"},"modified":"2014-09-02T16:36:14","modified_gmt":"2014-09-02T15:36:14","slug":"leica-usa-only-5-of-sales-are-film-cameras","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/leica-usa-only-5-of-sales-are-film-cameras\/","title":{"rendered":"Leica USA: Only 5% of sales are \u2018film\u2019 cameras"},"content":{"rendered":"

Demand for film cameras has plummeted with analogue models accounting for less than 5% of Leica sales in America. But film cameras are still relevant to a ‘new generation of photographers’, according to the boss of Leica in the UK.<\/strong><\/p>\n

Roger Horn, president of USA-based Leica Camera Inc, told a North Jersey newspaper<\/a>: ?We still make analogue cameras. We have an MP and M7 which are film cameras, but sales of those cameras have dropped way off. The market is really all digital.?<\/p>\n

When asked what percentage of Leica Camera Inc sales are film cameras Horn replied: ?The film cameras are running under 5 per cent.?<\/p>\n

Responding to the remarks, David Bell, managing director of UK-based Leica Camera Ltd, said: ?Sales volumes vary worldwide. In Japan film is still considered very cool and there remains a specialist audience for our film cameras, for example, in the fine art world. In Europe, there is also a strong following, but perhaps not to the extent of Japan. This is in contrast to the US where ?new? tends to command greater attention.?<\/p>\n

Bell added: ?In the UK, new Leica M film cameras (M7, MP) currently equate to approximately 6% of M cameras sold. Furthermore there continues to be a great demand for film cameras in the second-hand market, making film relevant to a new generation<\/a> of photographers, which we very much support.?<\/p>\n

To read the full interview with Roger Horn visit www.northjersey.com<\/a><\/p>\n

RELATED ARTICLES<\/p>\n

Explorer shuns digital for classic Leica<\/a><\/p>\n

READ ALL OUR LEICA ARTICLES HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Demand for film cameras has plummeted with analogue models accounting for less than 5% of Leica sales in America. But film cameras are still relevant to a ‘new generation of photographers’, according to the boss of Leica in the UK.<\/p>\n","protected":false},"author":324,"featured_media":20964,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-20963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"\nLeica USA: Only 5% of sales are \u2018film\u2019 cameras - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Demand for film cameras has plummeted with analogue models accounting for less than 5% of Leica sales in America. 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