{"id":21069,"date":"2010-03-18T11:58:00","date_gmt":"2010-03-18T11:58:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/hasselblad-on-mission-to-win-hearts-and-minds-21069"},"modified":"2014-09-02T16:37:49","modified_gmt":"2014-09-02T15:37:49","slug":"hasselblad-on-mission-to-win-hearts-and-minds","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-on-mission-to-win-hearts-and-minds\/","title":{"rendered":"Hasselblad on mission to win \u2018hearts and minds\u2019"},"content":{"rendered":"

\"Hasselblad<\/img>Hasselblad is on a mission to break into fresh territory by targeting its new H4D-40 medium-format DSLR<\/a> camera at students.<\/strong><\/p>\n

The firm has announced a two-month-long series of student roadshows that will take in 12 venues, from Portsmouth to Edinburgh.<\/p>\n

Chris Russell-Fish, Hasselblad UK?s managing director, said: ?Students are the future of the imaging business so we decided to plan a completely free of charge, nationwide educational roadshow to enable them to get real hands-on experience??<\/p>\n

He added: ?We are using the roadshows to increase awareness and dispel any previous misconceptions about Hasselblad pricing and service. This is about winning hearts and minds ? and there?s nowhere better to start than with students ? tomorrow?s professional photographers.?<\/p>\n

Roadshow manager David Summerfield claimed that Hasselblad is not on a ?hard sell? drive. ?We are just giving students and tutors the chance to play with and test drive this amazing camera in real time on real shoots,? he said.<\/p>\n

Announced last month the H4D-40<\/a> is a medium format DSLR featuring a 40-million-pixel CCD imaging sensor, measuring 33x44mm. <\/p>\n

Speaking in February Hasselblad CEO Larry Hansen said: ‘Most high-end photographers understand the advantages that a medium-format system has over smaller formats, but many younger photographers have never been exposed to larger format photography.’ <\/p>\n

The H4D-40 costs \u00a315,269, a price that includes the camera, viewfinder and 80mm lens. <\/p>\n

For details of the roadshows visit the Hasselblad roadshow website<\/a><\/p>\n

READ ALL OUR HASSELBLAD STORIES HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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