{"id":21370,"date":"2010-02-02T16:40:00","date_gmt":"2010-02-02T16:40:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/hasselblad-dslr-to-challenge-leica-in-medium-format-territory-21370"},"modified":"2014-09-02T16:43:04","modified_gmt":"2014-09-02T15:43:04","slug":"hasselblad-dslr-to-challenge-leica-in-medium-format-territory","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dslr-to-challenge-leica-in-medium-format-territory\/","title":{"rendered":"Hasselblad DSLR to challenge Leica in medium format territory?"},"content":{"rendered":"

Hasselblad has today officially announced the H4D-40, a professional medium format digital SLR that looks set to go head-to-head against the Leica S2<\/a>.<\/strong><\/p>\n

The H4D-40 features a 40-million-pixel CCD imaging sensor, measuring 33x44mm.<\/p>\n

‘Hasselblad is targeting the H4D-40? towards high-end 35mm professionals,’ said a spokesman.<\/p>\n

The H4D-40 will cost Euros 13,995, to include a camera, viewfinder and 80mm lens.<\/p>\n

Hasselblad CEO Larry Hansen said: ‘Most high-end photographers understand the advantages that a medium format system has over smaller formats, but many younger photographers have never been exposed to larger format photography.’<\/p>\n

Features include new ‘low noise colour filters’.<\/p>\n

The information had been under embargo until 9 February, but this was lifted this afternoon when certain websites leaked the details, said Hasselblad.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hasselblad has today officially announced the H4D-40, a professional medium format digital SLR that looks set to go head-to-head against the Leica S2.<\/p>\n","protected":false},"author":324,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-21370","post","type-post","status-publish","format-standard","hentry","category-photo-news"],"yoast_head":"\nHasselblad DSLR to challenge Leica in medium format territory? - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Hasselblad has today officially announced the H4D-40, a professional medium format digital SLR that looks set to go head-to-head against the Leica S2.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dslr-to-challenge-leica-in-medium-format-territory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hasselblad DSLR to challenge Leica in medium format territory?\" \/>\n<meta property=\"og:description\" content=\"Hasselblad has today officially announced the H4D-40, a professional medium format digital SLR that looks set to go head-to-head against the Leica S2.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dslr-to-challenge-leica-in-medium-format-territory\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2010-02-02T16:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-02T15:43:04+00:00\" \/>\n<meta name=\"author\" content=\"Megan Graye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Graye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dslr-to-challenge-leica-in-medium-format-territory\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dslr-to-challenge-leica-in-medium-format-territory\/\"},\"author\":{\"name\":\"Megan Graye\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"headline\":\"Hasselblad DSLR to challenge Leica in medium format territory?\",\"datePublished\":\"2010-02-02T16:40:00+00:00\",\"dateModified\":\"2014-09-02T15:43:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dslr-to-challenge-leica-in-medium-format-territory\/\"},\"wordCount\":133,\"commentCount\":1,\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dslr-to-challenge-leica-in-medium-format-territory\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dslr-to-challenge-leica-in-medium-format-territory\/\",\"name\":\"Hasselblad DSLR to challenge Leica in medium format territory? 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