{"id":21378,"date":"2010-02-02T08:58:00","date_gmt":"2010-02-02T08:58:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/olympus-and-fujifilm-go-to-war-in-30x-zoom-compact-arena-update-21378"},"modified":"2014-09-02T16:43:13","modified_gmt":"2014-09-02T15:43:13","slug":"olympus-and-fujifilm-go-to-war-in-30x-zoom-compact-arena-update","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-and-fujifilm-go-to-war-in-30x-zoom-compact-arena-update\/","title":{"rendered":"Olympus and Fujifilm go to war in &#8217;30x&#8217; zoom compact arena (update)"},"content":{"rendered":"<p><strong>Olympus has today unveiled the SP-800UZ, a digital compact camera boasting a 30x zoom lens.<\/strong><\/p>\n<p>The 14-million-pixel SP-800UZ will cost \u00a3369.99 when it goes on sale in March.<\/p>\n<p>The lens is built to deliver the 35mm viewing angle equivalent of a &#8217;28-840mm&#8217; zoom, according to Olympus.<\/p>\n<p>Features include 2GB of internal memory and a 3in [16:9 format] LCD screen (230,000 pixel resolution), plus HD movie recording (720 pixels).<\/p>\n<p>Also on board is built-in image stabilisation and 10 frames per second shooting.<\/p>\n<p>The Olympus model is set to do battle with the Fujifilm FinePix HS10 which also has a 30x zoom lens (24-720mm equivalent in this case) and was announced today.<\/p>\n<p>Olympus has also unveiled the SP-600UZ, a 12MP model carrying a 15x optical zoom, 2.7in monitor and 1GB of memory.<\/p>\n<p>Both Olympus models are compatible with SD memory cards.<\/p>\n<p>Meanwhile, Olympus has bolstered its &#8216;Tough&#8217; compact line-up with the addition of the Mju Tough-8010 (\u00a3399.99) and Mju Tough-6020 (\u00a3319.99), each featuring a 14MP imaging sensor. <\/p>\n<p>The Mju Tough-8010 is claimed to be shockproof to 2m and waterproof to 10m.<\/p>\n<p>These newcomers are also due to go on sale in March.<\/p>\n<p><em>Pictures: The Olympus SP-800UZ and Fujifilm FinePix HS10 are set to go into battle in the &#8217;30x&#8217; zoom compact arena<\/em><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/keyassets.timeincuk.net\/inspirewp\/live\/wp-content\/uploads\/sites\/12\/2010\/02\/SP_800UZ_20.low_.jpg\" alt=\"Olympus SP-800UZ\"><\/img><img decoding=\"async\" src=\"http:\/\/keyassets.timeincuk.net\/inspirewp\/live\/wp-content\/uploads\/sites\/12\/2010\/02\/HS10.low_.jpg\" alt=\"Fujifilm FinePix HS10\"><\/img><strong>SP-800UZ &#8211; Main features, as supplied by Olympus UK<\/strong><\/p>\n<p>Main information ? 30x wide optical zoom (28-840mm*) ? Dual Image Stabilisation ? 10fps sequence shooting** ? HD Movie and HDMI Control ? 7.6cm\/3.0&#8243; LCD in 16:9 format ? 2GB digital photo album ? 14 Megapixels ? In-Camera Panorama ? iAuto mode ? Advanced Face Detection incl. Shadow Adjustment ? In-camera Manual ? AF-Tracking ? Magic Filters ? LED Illuminator ? Beauty Mode ? USB-Battery Charge ? TruePic III image processor<\/p>\n<p><strong>Specifications, as supplied by Olympus UK<\/strong><\/p>\n<p>Image Sensor<\/p>\n<p>Effective pixels 14 Megapixels<\/p>\n<p>Filter array Primary colour filter (RGB)<\/p>\n<p>Full resolution 14.7 Megapixels<\/p>\n<p>Type 1\/2.33 &#8221; CCD sensor<\/p>\n<p>Lens<\/p>\n<p>Optical zoom 30 x (WIDE)<\/p>\n<p>Focal length 5.0 &#8211; 150 mm<\/p>\n<p>Focal length (equiv. 35mm) 28 &#8211; 840 mm<\/p>\n<p>Maximum aperture 2.8 &#8211; 5.6<\/p>\n<p>Structure 15 lenses \/ 10 groups<\/p>\n<p>Aspherical glass elements 1<\/p>\n<p>ED glass elements 3<\/p>\n<p>Digital Zoom<\/p>\n<p>Enlargement factor 5 x \/ 150 x combined with optical zoom<\/p>\n<p>LCD<\/p>\n<p>Resolution 230,000 dots<\/p>\n<p>Monitor size 7.6 cm \/ 3.0 &#8221; (16:9)<\/p>\n<p>LCD type TFT<\/p>\n<p>Frame assistance Yes<\/p>\n<p>Brightness adjustment +\/- 2 levels<\/p>\n<p>Focusing System<\/p>\n<p>Method TTL iESP auto focus with contrast detection<\/p>\n<p>Modes<\/p>\n<p>Spot focusing Yes , 143 AF areas selectable<\/p>\n<p>Standard mode 0.1m &#8211; ? (wide) \/ 1.8m &#8211; ? (tele)<\/p>\n<p>Makro mode 0.1m &#8211; ? (wide) \/ 1.8m &#8211; ? (tele)<\/p>\n<p>Product status: kickoff<\/p>\n<p>OPR: 02.02.2010<\/p>\n<p>Super Macro mode Closest focusing distance: 1 cm<\/p>\n<p>AF illuminator Yes<\/p>\n<p>Light Metering<\/p>\n<p>Modes<\/p>\n<p>Histogram in shooting mode Yes<\/p>\n<p>Exposure System<\/p>\n<p>Modes<\/p>\n<p>Shutter speed 1\/2 &#8211; 1\/2000 s \/<\/p>\n<p>Exposure compensation+\/- 2 EV \/ 1\/3 steps<\/p>\n<p>Exposure bracketing 5 frames \/ +\/- 1\/3, 2\/3, 1 EV steps<\/p>\n<p>Enhancement function Mechanical Image Stabilizer<\/p>\n<p>Shadow Adjustment Technology<\/p>\n<p>Advanced Face Detection Technology<\/p>\n<p>Sensitivity<\/p>\n<p>Auto AUTO \/ High AUTO Automatically selected<\/p>\n<p>Manual ISO 64, 100, 200, 400, 800, 1600, 3200, 6400*, 10000* * In reduced pixel mode<\/p>\n<p>* In reduced pixel mode<\/p>\n<p>Sequence Shooting<\/p>\n<p>Sequential shooting mode (high speed) 10 fps \/ 25 frames (in 3MP mode)<\/p>\n<p>6 fps \/ 25 frames (in 5MP mode)<\/p>\n<p>Interval shooting Yes<\/p>\n<p>Scene Modes<\/p>\n<p>Number of scene modes 17<\/p>\n<p>Modes<\/p>\n<p>White Balance<\/p>\n<p>AUTO WB system Yes<\/p>\n<p>Preset values<\/p>\n<p>Internal Flash<\/p>\n<p>Working range (wide) 0.3 &#8211; 3.1 m (ISO 100) 12.5 m (ISO 1600)<\/p>\n<p>Working range (tele) 1.8 &#8211; 2.2 m (ISO 200) 6.2 m (ISO 1600)<\/p>\n<p>Memory<\/p>\n<p>Removable Media SD \/ SDHC<\/p>\n<p>Internal memory 2 GB<\/p>\n<p>Image Processing<\/p>\n<p>Noise reduction Yes<\/p>\n<p>Pixel mapping Yes<\/p>\n<p>TruePic III Yes<\/p>\n<p>Shading compensation Yes<\/p>\n<p>Function Processing<\/p>\n<p>Panorama Yes<\/p>\n<p>Image Editing<\/p>\n<p>Black &amp; White Yes<\/p>\n<p>Sepia Yes<\/p>\n<p>Center Focus Yes<\/p>\n<p>Resize Yes<\/p>\n<p>Trimming Yes<\/p>\n<p>Attach a calendar Yes<\/p>\n<p>Correction of brightness Yes<\/p>\n<p>Correction of saturation Yes<\/p>\n<p>Beauty Fix Yes<\/p>\n<p>Red-eye reduction Yes<\/p>\n<p>Shadow Adjustment Yes<\/p>\n<p>Product status: kickoff<\/p>\n<p>OPR: 02.02.2010<\/p>\n<p>View Images<\/p>\n<p>Modes<\/p>\n<p>Index 4&#215;3 \/ 6&#215;5 frames<\/p>\n<p>Zoom 1.1 &#8211; 10 x<\/p>\n<p>Auto rotation Yes<\/p>\n<p>Image protect mode Yes<\/p>\n<p>Histogram in playback mode Yes<\/p>\n<p>View Movie<\/p>\n<p>Frame by frame Yes<\/p>\n<p>Fast forward Yes<\/p>\n<p>Reverse playback Yes<\/p>\n<p>Index jump Yes<\/p>\n<p>Still Image Recording<\/p>\n<p>DCF Yes<\/p>\n<p>RAW No<\/p>\n<p>EXIF 2.21<\/p>\n<p>PIM III<\/p>\n<p>DPS PictBridge<\/p>\n<p>DPOF Yes<\/p>\n<p>Movie Recording System<\/p>\n<p>Image Stabilisation Mode Yes Sensor shift (with sound off)<\/p>\n<p>Recording format MPEG-4<\/p>\n<p>Movie quality 720P Recording time: 29min.<\/p>\n<p>VGA Recording time: no limit<\/p>\n<p>QVGA Recording time: no limit<\/p>\n<p>Note: maximum file size 4GB<\/p>\n<p>Image Size<\/p>\n<p>12M 3968 x 2976<\/p>\n<p>8M 3264 x 2448<\/p>\n<p>5M 2560 x 1920<\/p>\n<p>3M 2048 x 1536<\/p>\n<p>2M 1600 x 1200<\/p>\n<p>1M 1280 x 960<\/p>\n<p>VGA 640 x 480<\/p>\n<p>16:9 3968 x 2232<\/p>\n<p>1920 x 1080<\/p>\n<p>Other Features<\/p>\n<p>Self timer 2 \/ 12 s<\/p>\n<p>Menu guide Yes<\/p>\n<p>In-camera Manual Yes<\/p>\n<p>Photo Surfing Yes<\/p>\n<p>LED Illuminator<\/p>\n<p>Interface<\/p>\n<p>DC input Yes (CB-MA3 required)<\/p>\n<p>Combined A\/V &amp; USB output Yes<\/p>\n<p>USB 2.0 High Speed Yes<\/p>\n<p>HDMI? Yes Type D<\/p>\n<p>Menu<\/p>\n<p>Menu languages in camera 39<\/p>\n<p>Customisation Options<\/p>\n<p>My Mode 4 settings storable<\/p>\n<p>Programmable button Yes<\/p>\n<p>Power Supply<\/p>\n<p>Battery LI-50B Lithium-Ion Battery<\/p>\n<p>Internal Charging Yes<\/p>\n<p>Product status: kickoff<\/p>\n<p>OPR: 02.02.2010<\/p>\n<p>Size<\/p>\n<p>Dimensions (W x H x D) 110.1 x 89.7 x 91 mm<\/p>\n<p>Weight 435 g (without battery and card)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Olympus has today unveiled the SP-800UZ, a digital compact camera boasting a 30x zoom lens. The news comes on the day that Fujifilm also unwraps a 30x zoom model&#8230;<\/p>\n","protected":false},"author":324,"featured_media":21379,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-21378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Olympus and Fujifilm go to war in &#039;30x&#039; zoom compact arena (update) - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Olympus has today unveiled the SP-800UZ, a digital compact camera boasting a 30x zoom lens. 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