{"id":21901,"date":"2009-12-10T08:42:00","date_gmt":"2009-12-10T08:42:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/jessops-plants-mystery-shoppers-to-improve-service-21901"},"modified":"2014-09-02T16:51:43","modified_gmt":"2014-09-02T15:51:43","slug":"jessops-plants-mystery-shoppers-to-improve-service","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/jessops-plants-mystery-shoppers-to-improve-service\/","title":{"rendered":"Jessops plants ‘mystery shoppers’ to improve service"},"content":{"rendered":"

Jessops regularly plants mystery shoppers at its high street stores in a bid to monitor customer service which, admits its boss, is not as good as it should be.<\/strong><\/p>\n

Jessops chairman David Adams said that the firm, which has more than 200 shops nationwide, invests heavily in monitoring customer service.<\/p>\n

In a recent interview he told Amateur Photographer<\/em>: ‘We receive a lot of letters from customers, both good and bad. We do listen and we take action. <\/p>\n

‘We have an extensive programme of mystery shopping – we commission a firm to act as the customer and to go in.’<\/p>\n

He added: ‘Are we as good as we should be? No we are not.’<\/p>\n

Adams said that areas tracked by the mystery shoppers include the extent to which store staff ‘engage with a customer’.<\/p>\n

He told us that recently appointed chief executive Trevor Moore is ‘absolutely committed’ to improving customer service. <\/p>\n

‘I think we have as good a service, if not the best in the marketplace but there is still plenty of room for improvement.’<\/p>\n

Last month we reported that Jessops expects to be de-listed from the London Stock Exchange before Christmas.<\/p>\n

At the time Adams said he is optimistic about sales over Christmas but less certain about the early part of 2010.<\/p>\n

He described the government’s reintroduction of 17.5% VAT as ‘madness’<\/a> – a measure that will hit smaller businesses in particular like a ‘cold, wet towel’ in January.<\/p>\n

READ THE FULL INTERVIEW WITH DAVID ADAMS HERE<\/a><\/p>\n

RELATED ARTICLE<\/p>\n

VAT increase plan ‘madness’, says Jessops boss<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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