{"id":22978,"date":"2009-08-19T12:28:00","date_gmt":"2009-08-19T11:28:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/jessops-cannot-survive-in-current-form-claims-former-chief-22978"},"modified":"2014-09-02T17:11:30","modified_gmt":"2014-09-02T16:11:30","slug":"jessops-cannot-survive-in-current-form-claims-former-chief","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/jessops-cannot-survive-in-current-form-claims-former-chief\/","title":{"rendered":"Jessops cannot survive in current form, claims former chief"},"content":{"rendered":"

\"Jessops\"<\/img>Jessops has left the photographic enthusiast behind, in favour of the mass market, and will not survive the recession without further restructuring, claims former chairman Tim Brookes.<\/strong><\/p>\n

His comments came as Jessops reported a worsening of like-for-like sales which fell 4.7% in the 12 weeks to 16 August.<\/p>\n

Speaking on the Today<\/em> programme on BBC Radio 4, Brookes said: ‘I think the demise really started after flotation when the philosophy and strategy of the business suddenly changed.<\/p>\n

‘Jessops was concentrating on the keen amateur photographer as its main customer. I think they tried to keep up with the likes of Dixons, Argos and Boots? Jessops left its true customer base behind.’<\/p>\n

That said, Brookes believes Jessops lost out by not capitalising on the growth of camera phones. <\/p>\n

He said the firm should have provided a service for the printing of mobile phone images.<\/p>\n

Commenting on the firm’s \u00a360m debt he added: ‘The trouble is the business is now being run for the bank, by the bank. It has lost its way.’<\/p>\n

Brookes continued: ‘The bank has to recognise that the business cannot service that level of debt. The bank has to take a hit. It is not acknowledging it has a problem.’<\/p>\n

Current Jessops chairman David Adams had not responded to our request for comment at the time of writing. <\/p>\n

And no-one from Brunswick, Jessops business PR company, was available.<\/p>\n

BREAKING NEWS EXCLUSIVE: Jessops hires Coffee Republic man<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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