{"id":24302,"date":"2009-03-09T15:07:00","date_gmt":"2009-03-09T15:07:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/pentax-spells-out-dslr-plans-24302"},"modified":"2014-09-02T17:33:04","modified_gmt":"2014-09-02T16:33:04","slug":"pentax-spells-out-dslr-plans","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/pentax-spells-out-dslr-plans\/","title":{"rendered":"Pentax spells out DSLR plans"},"content":{"rendered":"

Pentax has hinted at plans to launch an enthusiast-level digital SLR later this year but admits that its DSLR business has been hit by the economic downturn and ‘fierce competition’.<\/p>\n

Launched a year ago, the K20D (pictured) is a 14.6-million-pixel ‘mid-range’ model. <\/p>\n

The new camera is expected to introduce ‘innovative’ features, along with improvements to the menu, handling and Live View system, said Pentax USA’s product marketing and support manager John Carlson.<\/p>\n

In an interview with Amateur Photographer<\/em> he said that the firm does not want to lose focus on the entry-level or enthusiast market.<\/p>\n

Meanwhile, Mario Britschgi, head of marketing at Pentax Europe’s Imaging Systems Division admitted: ‘In the DSLR segment we will not reach our aims for this fiscal year (ending March 2009).<\/p>\n

‘Economic downtrend certainly has had an influence on our business progress, but also the competition among the few DSLR players became quite fierce last year.’<\/p>\n

Britschgi said that Pentax will aim for profitability, if need be at the expense of market share. ‘If only a smaller market position allows us to do so, we will accept and adapt accordingly,’ he told us.<\/p>\n

However, Pentax says it will continue to pursue its target of achieving a 10% share of the DSLR market.<\/p>\n

The news came as Pentax revived plans to launch it’s long-awaited medium format digital camera<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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