{"id":25224,"date":"2008-09-25T13:31:00","date_gmt":"2008-09-25T12:31:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission-25224"},"modified":"2015-04-27T14:26:33","modified_gmt":"2015-04-27T13:26:33","slug":"photokina-2008-leica-chief-spells-out-passion-fuelled-mission","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/","title":{"rendered":"Photokina 2008: Leica chief spells out passion-fuelled ‘mission’"},"content":{"rendered":"

Leica’s CEO Andreas Kaufmann insists that the firm is on the up and is firmly committed to avoiding the ‘strategic mistakes’ of the past.<\/p>\n

Kaufmann (pictured) was speaking at a meeting held at Photokina in Germany where, two days ago, Leica officially unveiled its new S-system<\/a>.<\/p>\n

He praised Leica’s workforce for their ‘high motivation’ during times of ‘crisis’.<\/p>\n

Though he did not elaborate on past mistakes, Kaufmann said that the firm is ‘leaner, more agile, more innovative’ and on a path to success, sparked by the S-system camera announcement.<\/p>\n

‘The fireworks have just begun,’ he told journalists, revealing that the top secret plans for the S2 camera were code-named ‘Project AFRica’. The ‘AFR’ stands for Auto-Focus-Reflex.<\/p>\n

However, he warned that there is still a ‘long hard haul’ ahead for Leica.<\/p>\n

Pledging ‘long term investment’ in the company’s future, he said: ‘Leica is a [personal] passion and a mission at the same time.’<\/p>\n

But he stressed that the firm must not seek short term profit at the expense of the high standards it sets itself.<\/p>\n

‘Leica will continue towards a digital future but we will not compromise basic brand value,’ he explained, telling invited guests that early digital technology did not satisfy the company’s requirements. ‘Mass is no substitute for class… New technologies have to be mature… We don’t have to be the first at any cost but, for sure, we have to be the best.’<\/p>\n

Kaufmann was speaking in German – to a largely German-speaking audience – his comments then translated into English through an interpreter.<\/p>\n

For a full report on Mr Kaufmann’s speech, plus more on the proposed Leica R10<\/a> and expected M9, see future printed issues of Amateur Photographer<\/em> (AP). For exclusive stories behind the products on show at this week’s Photokina, held in Cologne, look out for the AP Informer<\/em>, a free supplement due out next month.<\/p>\n

RELATED ARTICLES<\/p>\n

Leica R10 announced at Photokina<\/a> <\/p>\n

Leica S-system unwrapped<\/a><\/p>\n

Picture credit (below): Chris Cheesman<\/p>\n

\"Andreas<\/img>Leica Camera AG’s CEO Andreas Kaufmann pictured with a working prototype of the S2, which is on show at Photokina in Cologne, Germany<\/em><\/p>\n

\"Photokina<\/img><\/p>\n","protected":false},"excerpt":{"rendered":"

Leica’s CEO Andreas Kaufmann insists that the firm is on the up and is firmly committed to avoiding the ‘strategic mistakes’ of the past.<\/p>\n

Leica Camera AG’s CEO Andreas Kaufmann pictured with a working prototype of the S2, which is on show at Photokina in Cologne, Germany<\/em><\/p>\n

Picture credit: Chris Cheesman <\/p>\n","protected":false},"author":324,"featured_media":25225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-25224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"\nPhotokina 2008: Leica chief spells out passion-fuelled 'mission' - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Leica's CEO Andreas Kaufmann insists that the firm on the up and is firmly committed to avoiding the 'strategic mistakes' of the past. Picture credit: Chris Cheesman\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Photokina 2008: Leica chief spells out passion-fuelled 'mission'\" \/>\n<meta property=\"og:description\" content=\"Leica's CEO Andreas Kaufmann insists that the firm on the up and is firmly committed to avoiding the 'strategic mistakes' of the past. Picture credit: Chris Cheesman\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2008-09-25T12:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-04-27T13:26:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2008\/09\/KAUFMANN.low_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Graye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Graye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/\"},\"author\":{\"name\":\"Megan Graye\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"headline\":\"Photokina 2008: Leica chief spells out passion-fuelled ‘mission’\",\"datePublished\":\"2008-09-25T12:31:00+00:00\",\"dateModified\":\"2015-04-27T13:26:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/\"},\"wordCount\":363,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2008\/09\/KAUFMANN.low_.jpg\",\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/\",\"name\":\"Photokina 2008: Leica chief spells out passion-fuelled 'mission' - Amateur Photographer\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2008\/09\/KAUFMANN.low_.jpg\",\"datePublished\":\"2008-09-25T12:31:00+00:00\",\"dateModified\":\"2015-04-27T13:26:33+00:00\",\"author\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"description\":\"Leica's CEO Andreas Kaufmann insists that the firm on the up and is firmly committed to avoiding the 'strategic mistakes' of the past. Picture credit: Chris Cheesman\",\"breadcrumb\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/#primaryimage\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2008\/09\/KAUFMANN.low_.jpg\",\"contentUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2008\/09\/KAUFMANN.low_.jpg\",\"width\":480,\"height\":337},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/other.kelsey.host\/amateurphotographer\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Latest\",\"item\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Latest news\",\"item\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Photokina 2008: Leica chief spells out passion-fuelled ‘mission’\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#website\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/\",\"name\":\"Amateur Photographer\",\"description\":\"The world's number 1 weekly photo magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/other.kelsey.host\/amateurphotographer\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\",\"name\":\"Megan Graye\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0b95161d530e5765e0f73ca7fe2460cf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0b95161d530e5765e0f73ca7fe2460cf?s=96&d=mm&r=g\",\"caption\":\"Megan Graye\"},\"description\":\"Megan Graye is a freelance journalist and content producer. On top of having written for publications such as The Independent, The V&A and Cosmopolitan, she has also founded her own non-profit organisation - VOCAL GIRLS - which promotes artists of marginalised genders in music.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/megan-graye-9a7791152\/\"],\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/author\/mgraye\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Photokina 2008: Leica chief spells out passion-fuelled 'mission' - Amateur Photographer","description":"Leica's CEO Andreas Kaufmann insists that the firm on the up and is firmly committed to avoiding the 'strategic mistakes' of the past. Picture credit: Chris Cheesman","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/","og_locale":"en_US","og_type":"article","og_title":"Photokina 2008: Leica chief spells out passion-fuelled 'mission'","og_description":"Leica's CEO Andreas Kaufmann insists that the firm on the up and is firmly committed to avoiding the 'strategic mistakes' of the past. Picture credit: Chris Cheesman","og_url":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/","og_site_name":"Amateur Photographer","article_publisher":"http:\/\/www.facebook.com\/Amateur.photographer.magazine","article_published_time":"2008-09-25T12:31:00+00:00","article_modified_time":"2015-04-27T13:26:33+00:00","og_image":[{"width":480,"height":337,"url":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2008\/09\/KAUFMANN.low_.jpg","type":"image\/jpeg"}],"author":"Megan Graye","twitter_card":"summary_large_image","twitter_creator":"@AP_Magazine","twitter_site":"@AP_Magazine","twitter_misc":{"Written by":"Megan Graye","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/#article","isPartOf":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/"},"author":{"name":"Megan Graye","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1"},"headline":"Photokina 2008: Leica chief spells out passion-fuelled ‘mission’","datePublished":"2008-09-25T12:31:00+00:00","dateModified":"2015-04-27T13:26:33+00:00","mainEntityOfPage":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/"},"wordCount":363,"commentCount":0,"image":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/#primaryimage"},"thumbnailUrl":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2008\/09\/KAUFMANN.low_.jpg","articleSection":["Latest news"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/","url":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/","name":"Photokina 2008: Leica chief spells out passion-fuelled 'mission' - Amateur Photographer","isPartOf":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#website"},"primaryImageOfPage":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/#primaryimage"},"image":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/#primaryimage"},"thumbnailUrl":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2008\/09\/KAUFMANN.low_.jpg","datePublished":"2008-09-25T12:31:00+00:00","dateModified":"2015-04-27T13:26:33+00:00","author":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1"},"description":"Leica's CEO Andreas Kaufmann insists that the firm on the up and is firmly committed to avoiding the 'strategic mistakes' of the past. Picture credit: Chris Cheesman","breadcrumb":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/#primaryimage","url":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2008\/09\/KAUFMANN.low_.jpg","contentUrl":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2008\/09\/KAUFMANN.low_.jpg","width":480,"height":337},{"@type":"BreadcrumbList","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/photokina-2008-leica-chief-spells-out-passion-fuelled-mission\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/other.kelsey.host\/amateurphotographer\/"},{"@type":"ListItem","position":2,"name":"Latest","item":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/"},{"@type":"ListItem","position":3,"name":"Latest news","item":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/"},{"@type":"ListItem","position":4,"name":"Photokina 2008: Leica chief spells out passion-fuelled ‘mission’"}]},{"@type":"WebSite","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#website","url":"https:\/\/other.kelsey.host\/amateurphotographer\/","name":"Amateur Photographer","description":"The world's number 1 weekly photo magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/other.kelsey.host\/amateurphotographer\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1","name":"Megan Graye","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0b95161d530e5765e0f73ca7fe2460cf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b95161d530e5765e0f73ca7fe2460cf?s=96&d=mm&r=g","caption":"Megan Graye"},"description":"Megan Graye is a freelance journalist and content producer. On top of having written for publications such as The Independent, The V&A and Cosmopolitan, she has also founded her own non-profit organisation - VOCAL GIRLS - which promotes artists of marginalised genders in music.","sameAs":["https:\/\/www.linkedin.com\/in\/megan-graye-9a7791152\/"],"url":"https:\/\/other.kelsey.host\/amateurphotographer\/author\/mgraye\/"}]}},"acf":[],"jetpack_featured_media_url":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2008\/09\/KAUFMANN.low_.jpg","jetpack_sharing_enabled":true,"publishpress_future_action":{"enabled":false,"date":"2026-04-28 09:05:18","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts\/25224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/users\/324"}],"replies":[{"embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/comments?post=25224"}],"version-history":[{"count":1,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts\/25224\/revisions"}],"predecessor-version":[{"id":25228,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts\/25224\/revisions\/25228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/media\/25225"}],"wp:attachment":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/media?parent=25224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/categories?post=25224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/tags?post=25224"},{"taxonomy":"product-category","embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/product-category?post=25224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}