{"id":29056,"date":"2005-12-01T11:12:00","date_gmt":"2005-12-01T11:12:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/demand-for-digital-slrs-sparks-sigma-lens-boom-29056"},"modified":"2014-09-02T18:53:58","modified_gmt":"2014-09-02T17:53:58","slug":"demand-for-digital-slrs-sparks-sigma-lens-boom","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/demand-for-digital-slrs-sparks-sigma-lens-boom\/","title":{"rendered":"Demand for digital SLRs sparks Sigma lens boom"},"content":{"rendered":"

Sigma?s Japanese factory is working ’round the clock’ to cope with unprecedented demand for its lenses brought about by the boom in digital SLRs, the company has revealed.<\/p>\n

?Business couldn?t be better,? said UK spokesman Paul Reynolds who explained that Sigma?s Japanese factory is having to install new machines to meet production targets.<\/p>\n

The independent lens maker plans to step-up production to 120,000 lenses a month, from the previous ?full capacity? of 110,000 per month three months ago. <\/p>\n

?The factory is working 24\/7 at the moment to keep up with demand,? he added.<\/p>\n

Sigma puts its success down to the consumer boom in sales of digital SLRs caused by falling prices. ?This has opened the floodgates for people buying digital SLRs, along with accessories such as lenses and flashguns,? said Reynolds who believes that a ?reasonable? price? for a digital SLR these days is around \u00a3500.<\/p>\n

Yesterday Jessops reported a 124% leap in sales of digital SLRs in value terms for the year to 30 September 2005.<\/p>\n

Jessops said this was driven by ?more manufacturers entering the digital SLR market, providing the consumer with a wider range of products at competitive price points?.<\/p>\n

Sigma also puts the popularity of its digital SLR lenses down to such factors as the multi-layer lens coating, which is designed to reduce flare and ghosting on images.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sigma\u2019s Japanese factory is working ’round the clock’ to cope with unprecedented demand for its lenses brought about by the boom in digital SLRs, the company has revealed.<\/p>\n","protected":false},"author":324,"featured_media":29057,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-29056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"\nDemand for digital SLRs sparks Sigma lens boom - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Sigma\u2019s Japanese factory is working 'round the clock' to cope with unprecedented demand for its lenses brought about by the boom in digital SLRs, the company has revealed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/demand-for-digital-slrs-sparks-sigma-lens-boom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demand for digital SLRs sparks Sigma lens boom\" \/>\n<meta property=\"og:description\" content=\"Sigma\u2019s Japanese factory is working 'round the clock' to cope with unprecedented demand for its lenses brought about by the boom in digital SLRs, the company has revealed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/demand-for-digital-slrs-sparks-sigma-lens-boom\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2005-12-01T11:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-02T17:53:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2005\/12\/lowressigma1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"425\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Graye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Graye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/demand-for-digital-slrs-sparks-sigma-lens-boom\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/demand-for-digital-slrs-sparks-sigma-lens-boom\/\"},\"author\":{\"name\":\"Megan Graye\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"headline\":\"Demand for digital SLRs sparks Sigma lens boom\",\"datePublished\":\"2005-12-01T11:12:00+00:00\",\"dateModified\":\"2014-09-02T17:53:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/demand-for-digital-slrs-sparks-sigma-lens-boom\/\"},\"wordCount\":226,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/demand-for-digital-slrs-sparks-sigma-lens-boom\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2005\/12\/lowressigma1.jpg\",\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/demand-for-digital-slrs-sparks-sigma-lens-boom\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/demand-for-digital-slrs-sparks-sigma-lens-boom\/\",\"name\":\"Demand for digital SLRs sparks Sigma lens boom - 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